Princeton, NJ – September 10, 2020 – Adstra, the first Data Bureau designed to help marketers orchestrate data across media and technology, announced today that the company will assume data management for Mindful Magazine, published by Mindful Communications & Such.
Adstra will provide fresh thinking, a cohesive approach and sound strategy for Mindful Magazine to identify growth potential and drive incremental revenue for its mission dedicated to inspiring, guiding, and connecting anyone who wants to explore mindfulness and pursue balance and well-being in their everyday lives.
“Adstra is an ideal partner for us, said Bryan Welch, CEO at Mindful. “In this current climate, it is imperative to execute the innovation and creative strategies that Adstra can deliver.”
Adstra’s seasoned team has a deep understanding of the marketplace and current market conditions and is focused on enabling brands and advertisers to get more out of their existing marketing and customer experience by better orchestrating the use of data and identity.
“Mindful is a natural fit with our portfolio of passionate, engaged and enthusiast audiences,” said Kerry Fischette, Vice President at Adstra. “We also see tremendous opportunities to expand activity within both historically successful categories and new markets.”
Mindful Magazine serves the voice of the emerging mindfulness community and the destination for resources to enhance readers’ well-being, to enjoy better health and more caring relationships. With insights, stories and news that showcase new ways to cultivate mindfulness, Mindful Magazine helps its readers achieve balance and awareness through meditation, life lessons and community.
About Mindful Magazine
Mindful, published by Mindful Communications & Such, a Public Benefit Corporation, is a mission-driven company dedicated to inspiring, guiding, and connecting anyone who wants to explore mindfulness—to enjoy better health, more caring relationships, and create a more compassionate society.
Mindful Magazine is the voice of the emerging mindfulness community and the destination for insight, information, and inspiration to help us all live more mindfully.
From their flagship Mindful magazine and mindful.org to their extensive corporate training offerings, courses, directories, conferences and collaborations, their activities support people seeking to learn more as well as those leaders working to bring genuine mindfulness practices into the mainstream.
From personal stories, news-you-can-use, practical advice, and insights that speak to anyone from novice meditators looking for guidance to corporate managers exploring new ways to cultivate workplace engagement and fulfillment. The Mindful audience learns from leaders in the field about effective techniques for mindful living, and the science that points to their benefits.
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions, offered via an all-inclusive subscription-based model that liberates brands to realize the incremental value from their data without worrying about incremental costs. No other data provider bridges the gaps between PII and anonymized data with the same speed, flexibility, cost-effectiveness, and frictionless portability across all media.