Ideal Insights – April 2022

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“A life is not important except in the impact it has on other lives.” – Jackie Robinson This Month’s Update: The ability to effectively recognize and target a customer is becoming harder every day despite the continuing improvement of data and technology. New government regulations, shifting consumer expectations, and the specter of big tech control […]

How Marketers Can Tackle the Issues of Privacy, Transparency and Control

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They’re all the same problem, but there is a solution By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Data-driven marketing is changing fundamentally. By now we’ve all been warned: Cookies and mobile ad IDs (MAIDs) are disappearing, privacy legislation is coming, consumer habits are shifting and garden walls are rising. These changes, […]

Adstra Launches Conexa™ Enterprise Identity Platform, A Revolutionary New Model for Security, Interoperability, and Cost-Efficiency

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Conexa™ is the first Enterprise Identity technology that can operate behind a company’s firewall, and the first to be priced on a subscription basis  NEW YORK, APRIL 6, 2022 (GLOBE NEWSWIRE) — Adstra today announced the consolidation of its suite of products into a new Enterprise Identity Platform (EIP) called Conexa™, a comprehensive cloud-based solution […]