Control your customer 1st party data while connecting 2nd and 3rd party data all within your existing firewalls.
No need to send customer data out to execute your marketing programs.
THE NEW WAY WE BUILD SOLUTIONS FOR
Adstra Delivers The Ideal Solution to Data Better
ADDRESSES THE BIGGEST PROBLEMS IN
IF YOU'RE LOOKING TO:
Enable control of an omnichannel customer
Dealing with the generational shift toward online banking and commerce and the proliferation of touch points with the consumers.
Benchmark new requirements for data security and integrity
Stay ahead of new KYC requirements, emerging privacy and ethical use of data standards, and the need to control your customer data ecosystem.
Address an expanded field of financial providers
Addressing complexity in BNPL, purchase financing, and corporate credit. Also new data points to inform your assessment of credit worthiness.
YOU'RE PROBABLY FACING HURDLES IN:
Increased regulation on data flow
Fragmented data sources and media channel
Heightened requirements for KYC
More rigorous privacy requirements
AND THIS IS HOW THEY IMPACT YOUR BUSINESS:
Increased compliance risk
Increased data management costs
Misinformed analytics and pricing
Lost leads due to misidentification
CONEXA IS INSTALLABLE BEHIND YOUR FIREWALL
Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring data remains protected behind your firewall.
THE SOLUTION IS TRANSPARENT AND CONFIGURABLE
Identity resolution for many data firms is operated as a “black box”, single answer approach to record matching. At Adstra we enable clients to have input on the design and level of match confidence to best their needs through our transparent, cloud-based identity graph.
THE PLATFORM IS INTEROPERABLE
AND CHANNEL AGNOSTIC
Most data firms are concentrated on one type of identity over others, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.
CONEXA'S ECONOMICS ARE VALUE-BASED
Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.