ATTRIBUTES
ENRICH YOUR
AUDIENCE PROFILES
Adstra revolutionizes data enrichment, offering unmatched flexibility with cloud-based infrastructure and persistent individual keys that enable seamless data sharing in any required format. Unlike traditional providers, Adstra empowers clients with complete control by deploying attributes directly within their infrastructure, supported by daily updates and a cost-effective model.
Adstra’s service-oriented approach provides dedicated support throughout every stage of client engagement, ensuring successful integration and optimal results for your data enrichment needs.
Adstra Data Essential Categories
CONSUMER ESSENTIALS
Reach consumers with intent
Our essential consumer data file on 235MM validated US individuals, focused on providing the 300 data elements marketers and advertisers most commonly use including standards like age, income, gender, etc.
PREMIUM ATTRIBUTES
Reach a premium audience
BUSINESS ESSENTIALS
Reach businesses at work
Our essential business data file on 70MM validated US individuals, representing 22MM organizations. Like consumer essential focused on providing the key data elements marketers and advertisers most commonly use including title, reports, revenue and organization hierarchy.
OTHER IDENTITY PROVIDERS
ADSTRA – DISRUPTIVE IDENTITY APROACH
TRANSPARENCY & PORTABLILITY
Other Providers:
Business Model restrictions on Data Sharing.
Adstra – Disruptive identity Aproach:
Attributes can be deployed inside a client’s infrastructure with daily updates.
FLEXIBILITY
Other Providers:
Contractually restrictive in data sharing with customers/partners.
Adstra – Disruptive identity Aproach:
Cloud based infrastructure built on persistent individual keys, gives flexibility to share data sets in required formats with customers/partners.
SERVICE
Other Providers:
Lack of service focus on key aspects of account integration and management.
Adstra – Disruptive identity Aproach:
Service focused organization dedicating resources at every stage of the client engagement. Core team of subject matter experts have worked together for years.
ECONOMICS
Other Providers:
Legacy based technology creating high overhead costs increase prices. Volume based with limited use of data across media… pay twice model.
Adstra – Disruptive identity Aproach:
Cloud based, low tech management costs, reduce overhead mark up on data aggregation cost. Value based pricing with no media use restrictions… buy once use everywhere model.
QUALITY
Other Providers:
Data applied to non validated individuals, typically to hashed emails.
Adstra – Disruptive identity Aproach:
Similar data sources but with validation on application to individual records. Data applied against validated individuals, forcing recognition and resolution of contradicting information.
The lead way to reach the audiences that mater most — at scale.
Effectively reach both digital and terrestrial audiences through our premium person-based data.
• 250MM+ Individuals
• 22M+ Companies
• 200+ Essential Data Elements
• 70MM+ Professionals
Our at-scale alternative for marketers looking to reach audiences on health-related topics.
Full U.S. coverage of HIPAA-compliant and industry standards that are selectable by reach tiers of 230+ subsegments provide models that are 2x as predictive as the current industry approach.
Enhance your understanding of your customer through Adstra Orbits.
Unlike other lifestyle cluster codes, Adstra Orbits are defined not just by demographics but also by intent and media consumption based on individual observations, driving better results for marketers and advertisers.
