Drive greater response through our intent driven
Lifestyle cluster audience segmentation
Unlike other lifestyle cluster codes in the market, Adstra Orbits are defined not just by static demographics, but also by intent and media consumption based on individual observations, driving greater relevancy and results for marketers and advertisers. Specifically, Adstra Orbits is powered by behavioral data that tracks a consumer’s online and brick-and- mortar shopping activity; shopping location (movement patterns); and media consumed while searching for products and services.
We combine this behavioral data with robust deterministic demographic data to create the Orbits segmentation system – providing an active picture of how the population is responding to the consumer ecosystem. Adstra Orbits allows marketers to understand the behaviors of their customers and prospects based on local market conditions, including social influences and competitive pressures.