Retail marketers today face an unprecedented level of change that is affecting their ability to successfully engage their customer base.
As a result, retailers need to adopt novel approaches to identity resolution.
THE NEW WAY WE BUILD SOLUTIONS FOR RETAIL...
Adstra Delivers The Ideal Solution to Data Better
ADDRESSES THE BIGGEST PROBLEMS IN RETAIL.
IF YOU'RE LOOKING TO:
Connect with new generation of omnichannel shoppers
Stay ahead of the generational shift to ecommerce by providing consistency across channels and devices and integrating AI, AR and VR into the shopping experience.
Elevate the customer experience with personalization
Meet the increased demand for personalization, fast shipping and instant services and exceed expectations with a dynamic promotional and pricing environment.
Address the high stakes in data management and privacy
Effectively analyze and utilize big data in compliance with privacy regulations.
YOU'RE PROBABLY FACING HURDLES IN:
Creating a unified view of the customer
Managing the “tech tax” of multiple providers
Data compliance & control
AND THIS IS HOW THEY IMPACT YOUR BUSINESS:
Higher churn, lower LTV
CONEXA IS INSTALLABLE BEHIND YOUR FIREWALL
Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring data remains protected behind your firewall.
THE SOLUTION IS TRANSPARENT AND CONFIGURABLE
Identity resolution for many data firms is operated as a “black box”, single answer approach to record matching. At Adstra we enable clients to have input on the design and level of match confidence to best their needs through our transparent, cloud-based identity graph.
THE PLATFORM IS INTEROPERABLE
AND CHANNEL AGNOSTIC
Most data firms are concentrated on one type of identity over others, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.
CONEXA'S ECONOMICS ARE VALUE-BASED
Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.