Automotive marketing has a unique emphasis on data sharing between partners and tiers.
In a fragmented omnichannel world, that means Auto companies need to adopt novel approaches to identity resolution.
THE NEW WAY WE BUILD SOLUTIONS FOR AUTO...
Adstra Delivers The Ideal Solution to Data Better
ADDRESSES THE BIGGEST PROBLEMS IN AUTO
IF YOU'RE LOOKING TO:
Fuel a competitive environment for leads
Overcome supply constraints that have saturated demand with new entrants in EV space.
Navigate message consistency across tiers and channels
Create a roadmap for message consistency with cross-walking datasets for seamless connection to both online and offline activity.
Gain speed with increased access to customer data
Increase access to customer data to drive effective analysis and data use in lead access and compliance with privacy regulation like GDPR/CCPA.
YOU'RE PROBABLY FACING HURDLES IN:
Early identification of prospects in sales cycle
Complex and costly methods for data sharing
Fragmented data sources with growing number of customer touchpoints
Low data quality
AND THIS IS HOW THEY IMPACT YOUR BUSINESS:
Gaps in the customer experience
Sub-optimal pricing causing
CONEXA IS INSTALLABLE BEHIND YOUR FIREWALL
Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring data remains protected behind your firewall.
THE SOLUTION IS TRANSPARENT AND CONFIGURABLE
Identity resolution for many data firms is operated as a “black box”, single answer approach to record matching. At Adstra we enable clients to have input on the design and level of match confidence to best their needs through our transparent, cloud-based identity graph.
THE PLATFORM IS INTEROPERABLE
AND CHANNEL AGNOSTIC
Most data firms are concentrated on one type of identity over others, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.
CONEXA'S ECONOMICS ARE VALUE-BASED
Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.