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How AI Can Fix Identity Resolution’s Major Flaw

By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving...

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Ideal Insights: Privacy

“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well...

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Financial Case for Identity

Financial Casefor Identity By Charlie SwiftEVP, Head of Marketing& Account Management CMOs today are well aware that they need identity solutions to bring their marketing efforts to life. As marketing and advertising expand across new...

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Ideal Insights – May/June 2023

“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a...

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Lose Control

Step One:Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: AMarketer’s Guide deserves a closer look when trying to understand the...

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Preboarding

Preboarding by Bryan MacDonaldEVP, Head of Product& Digital Operations ‘Preboarding’ is the secret to unlocking first-party data Case Study – Preboarding on “TikTok” Click here for the PDF While there’s consensus on the importance of...

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Goodbye, Utopia

Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies promise a...

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Ideal Insights March/April 2023

“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”  – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...

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Ideal Insights January/February 2022

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”  – Albert Einstein January / February The past year brought many positives as the...

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