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Ideal Insights – June 2024
The evolution of Big Data has transformed business practices and customer expectations. Despite advancements, companies still struggle to harness big data effectively for marketing and customer management. Significant improvements have been made, but vast opportunities...
Read MoreWhy the lines between digital advertising and direct mail are blurring
Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from...
Read MoreWhy data collaboration has become a travel marketing imperative
May 30, 2024 By Arianna Prochak – Sales Director, Adstra. Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer...
Read MoreIdeal Insights – April 2024
In today’s marketing world, the fusion of digital and traditional channels is essential for reaching diverse audiences. To do it well, brands need to blend technology — like identity graphs and new first-party data —...
Read MoreRelax. The Multi-ID Landscape Is Already Here
By Lance Brothers,Chief Revenue Officer, Adstra As the advertising industry grapples with signal deprecation, a clearer picture of the post-cookie future is emerging. Innovations such as RampID, UID 2.0, ID5, and a suite of other...
Read MoreWhy retail media’s future depends on first-party data integration and accuracy
By Suzanna Stevens,Brand Sales Director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four...
Read MoreIdeal Insights – February 2024
2024, Identity Resolution at a Tipping Point for MarketersInterest in Identity Resolution has hit an all-time high in 2024. With Google’s continued push to phase out third-party cookies, marketers are feeling greater pressure to effectively...
Read MoreTensions Between Big Tech and Media Have Mounted For Years. 2024 Will Be a Tipping Point
By Jason Bier, Chief Privacy Officer & Legal Counsel, Adstra The United States has so far trailed behind its global counterparts in reigning in the expansive powers of big tech giants. In 2024, a confluence...
Read MoreLance Brothers Appointed as Chief Revenue Officer at Adstra to Further Propel Growth in Omnichannel Identity Resolution
NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) — Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer. Brothers, a...
Read MoreIdeal Insights – December 2023
Happy Holidays!As we come to the close of 2023, we wanted to pause and thank our readers, clients and followers for being part of the Adstra journey. We hope that you, your family, friends, and...
Read MoreCan marketers tackle AI-powered identity resolution by themselves?
By Charlie Swift, EVP – Head of Marketing & Account Management, Adstra We have reached a tipping point where AI will (or may already) be part of everyone’s life, across professional and consumer capacities. At...
Read MoreCTV’s IP Targeting Band-Aid Doesn’t Hold Up to Privacy’s Standards
By James Hsu, VP – Head of Identity Product, Adstra The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in...
Read MoreHow AI Can Fix Identity Resolution’s Major Flaw
By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving...
Read MoreAI’s Crucial Role in Enhancing Identity Resolution for Marketing
AI’s Crucial Role in Enhancing Identity Resolution for Marketing By Andy JohnsonChief Data Officer, Adstra The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative...
Read MoreAdstra Hires Jeremy Johnson as new SVP of Data Acquisition
Welcome Jeremy Johnsonas our new Senior VP. Data Acquisition Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale NEWS PROVIDED BYWIT Strategy New SVP, Data Acquisition, brings deep knowledge of publishers’ needs and...
Read MoreOutdoor Sportsman Group selects Adstra for its Data Management
Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale Princeton, NJ, August 2, 2023 – Adstra, the leading market innovator in identity and data orchestration, is thrilled to announce that we have been awarded...
Read MoreMatch Rates Don’t Necessarily Mean Campaign Results
Match Rates Don’t Necessarily Mean Campaign Results How to get more from Identity Matches By James Hsu VP of Identity Product As advertisers look for new ways to use their first party data sets, they...
Read MoreIdeal Insights: Privacy
“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well...
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