By James Hsu, VP – Head of Identity Product, Adstra The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in...

By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving...

AI’s Crucial Role in Enhancing Identity Resolution for Marketing By Andy JohnsonChief Data Officer, Adstra The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative...

Welcome Jeremy Johnsonas our new Senior VP. Data Acquisition Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale NEWS PROVIDED BYWIT Strategy New SVP, Data Acquisition, brings deep knowledge of publishers’ needs and...

Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale Princeton, NJ, August 2, 2023 – Adstra, the leading market innovator in identity and data orchestration, is thrilled to announce that we have been awarded...

Match Rates Don’t Necessarily Mean Campaign Results How to get more from Identity Matches By James Hsu VP of Identity Product As advertisers look for new ways to use their first party data sets, they...

“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well...

Financial Casefor Identity By Charlie SwiftEVP, Head of Marketing& Account Management CMOs today are well aware that they need identity solutions to bring their marketing efforts to life. As marketing and advertising expand across new...

“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a...

Step One:Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: AMarketer’s Guide deserves a closer look when trying to understand the...

Preboarding by Bryan MacDonaldEVP, Head of Product& Digital Operations ‘Preboarding’ is the secret to unlocking first-party data Case Study – Preboarding on “TikTok” Click here for the PDF While there’s consensus on the importance of...

Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies promise a...

Marketing in the 21st century is, in a word, complex. Trying to get ads and messaging into the world in a timely, targeted, efficient manner requires a lot of technology and moving parts. While all...

“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”  – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...

Creating innovative products and solutions starts with collaboration By Rick Erwin, Adstra CEO | Adweek – February 27, 2023 Most people are familiar with the three largest U.S. credit bureaus—Experian, Equifax and TransUnion—as well as...

By Jason Bier – General Counsel & Chief Privacy Officer, Adstra February 8, 2023: Streaming Media CTV Represents the Best Opportunity to Get Privacy Right This year marks a pivotal moment in the relationship between...

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”  – Albert Einstein January / February The past year brought many positives as the...

– Bryan MacDonald, Adstra EVP, Head of Product and Digital Operations Within the digital advertising space, 2022 will probably go down as the “year of the clean room.” In another year full of upheaval, where...