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Ideal Insights – December 2023

Happy Holidays!As we come to the close of 2023, we wanted to pause and thank our readers, clients and followers for being part of the Adstra journey. We hope that you, your family, friends, and...

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Ideal Insights: Privacy

“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well...

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Financial Case for Identity

Financial Casefor Identity By Charlie SwiftEVP, Head of Marketing& Account Management CMOs today are well aware that they need identity solutions to bring their marketing efforts to life. As marketing and advertising expand across new...

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Ideal Insights – May/June 2023

“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a...

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Lose Control

Step One:Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: AMarketer’s Guide deserves a closer look when trying to understand the...

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Preboarding

Preboarding by Bryan MacDonaldEVP, Head of Product& Digital Operations ‘Preboarding’ is the secret to unlocking first-party data Case Study – Preboarding on “TikTok” Click here for the PDF While there’s consensus on the importance of...

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Goodbye, Utopia

Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies promise a...

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Ideal Insights March/April 2023

“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”  – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...

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