By Lance Brothers,Chief Revenue Officer, Adstra As the advertising industry grapples with signal deprecation, a clearer picture of the post-cookie future is emerging. Innovations such as RampID, UID 2.0, ID5, and a suite of other...

By Suzanna Stevens,Brand Sales Director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four...

2024, Identity Resolution at a Tipping Point for MarketersInterest in Identity Resolution has hit an all-time high in 2024. With Google’s continued push to phase out third-party cookies, marketers are feeling greater pressure to effectively...

By Jason Bier, Chief Privacy Officer & Legal Counsel, Adstra The United States has so far trailed behind its global counterparts in reigning in the expansive powers of big tech giants. In 2024, a confluence...

NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) — Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer. Brothers, a...

Happy Holidays!As we come to the close of 2023, we wanted to pause and thank our readers, clients and followers for being part of the Adstra journey. We hope that you, your family, friends, and...

By Charlie Swift, EVP – Head of Marketing & Account Management, Adstra We have reached a tipping point where AI will (or may already) be part of everyone’s life, across professional and consumer capacities. At...

By James Hsu, VP – Head of Identity Product, Adstra The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in...

By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving...

AI’s Crucial Role in Enhancing Identity Resolution for Marketing By Andy JohnsonChief Data Officer, Adstra The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative...

Welcome Jeremy Johnsonas our new Senior VP. Data Acquisition Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale NEWS PROVIDED BYWIT Strategy New SVP, Data Acquisition, brings deep knowledge of publishers’ needs and...

Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale Princeton, NJ, August 2, 2023 – Adstra, the leading market innovator in identity and data orchestration, is thrilled to announce that we have been awarded...

Match Rates Don’t Necessarily Mean Campaign Results How to get more from Identity Matches By James Hsu VP of Identity Product As advertisers look for new ways to use their first party data sets, they...

“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well...

Financial Casefor Identity By Charlie SwiftEVP, Head of Marketing& Account Management CMOs today are well aware that they need identity solutions to bring their marketing efforts to life. As marketing and advertising expand across new...

“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a...

Step One:Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: AMarketer’s Guide deserves a closer look when trying to understand the...

Preboarding by Bryan MacDonaldEVP, Head of Product& Digital Operations ‘Preboarding’ is the secret to unlocking first-party data Case Study – Preboarding on “TikTok” Click here for the PDF While there’s consensus on the importance of...