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Ideal Insights – April 2024

In today’s marketing world, the fusion of digital and traditional channels is essential for reaching diverse audiences. To do it well, brands need to blend technology — like identity graphs and new first-party data —...

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Relax. The Multi-ID Landscape Is Already Here

By Lance Brothers,Chief Revenue Officer, Adstra As the advertising industry grapples with signal deprecation, a clearer picture of the post-cookie future is emerging. Innovations such as RampID, UID 2.0, ID5, and a suite of other...

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Ideal Insights – February 2024

2024, Identity Resolution at a Tipping Point for MarketersInterest in Identity Resolution has hit an all-time high in 2024. With Google’s continued push to phase out third-party cookies, marketers are feeling greater pressure to effectively...

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Ideal Insights – December 2023

Happy Holidays!As we come to the close of 2023, we wanted to pause and thank our readers, clients and followers for being part of the Adstra journey. We hope that you, your family, friends, and...

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Ideal Insights: Privacy

“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well...

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Financial Case for Identity

Financial Casefor Identity By Charlie SwiftEVP, Head of Marketing& Account Management CMOs today are well aware that they need identity solutions to bring their marketing efforts to life. As marketing and advertising expand across new...

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Ideal Insights – May/June 2023

“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a...

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