Blog

Our Insights
Into the industry

Ideal Insights – June 2024

The evolution of Big Data has transformed business practices and customer expectations. Despite advancements, companies still struggle to harness big data effectively for marketing and customer management. Significant improvements have been made, but vast opportunities...

Read More

Ideal Insights – April 2024

In today’s marketing world, the fusion of digital and traditional channels is essential for reaching diverse audiences. To do it well, brands need to blend technology — like identity graphs and new first-party data —...

Read More

Relax. The Multi-ID Landscape Is Already Here

By Lance Brothers,Chief Revenue Officer, Adstra As the advertising industry grapples with signal deprecation, a clearer picture of the post-cookie future is emerging. Innovations such as RampID, UID 2.0, ID5, and a suite of other...

Read More

Ideal Insights – February 2024

2024, Identity Resolution at a Tipping Point for MarketersInterest in Identity Resolution has hit an all-time high in 2024. With Google’s continued push to phase out third-party cookies, marketers are feeling greater pressure to effectively...

Read More

Ideal Insights – December 2023

Happy Holidays!As we come to the close of 2023, we wanted to pause and thank our readers, clients and followers for being part of the Adstra journey. We hope that you, your family, friends, and...

Read More
Ideal Insights banner

Ideal Insights: Privacy

“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well...

Read More

Sign up for Adstra's "Ideal Insights" newsletter