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Lose Control
Client Portal Step One: Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: A Marketer’s Guide deserves a closer look when...
Read MorePreboarding
Client Portal Preboarding by Bryan MacDonald EVP, Head of Product & Digital Operations ‘Preboarding’ is the secret to unlocking first-party data While there’s consensus on the importance of first-party data, very few organizations are building...
Read MoreGoodbye, Utopia
Client Portal Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies...
Read MoreMarketing’s Rube Goldberg Machine is Out of Control
Marketing in the 21st century is, in a word, complex. Trying to get ads and messaging into the world in a timely, targeted, efficient manner requires a lot of technology and moving parts. While all...
Read MoreIdeal Insights March/April 2023
“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.” – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...
Read MoreWill There Be Another Marketing Services Renaissance for the Leading Credit Bureaus?
Creating innovative products and solutions starts with collaboration By Rick Erwin, Adstra CEO | Adweek – February 27, 2023 Most people are familiar with the three largest U.S. credit bureaus—Experian, Equifax and TransUnion—as well as...
Read MoreCTV Represents the Best Opportunity to Get Privacy Right
By Jason Bier – General Counsel & Chief Privacy Officer, Adstra February 8, 2023: Streaming Media CTV Represents the Best Opportunity to Get Privacy Right This year marks a pivotal moment in the relationship between...
Read MoreIdeal Insights January/February 2022
“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” – Albert Einstein January / February The past year brought many positives as the...
Read MoreClean Rooms Can’t Solve Brands’ Identity Needs
– Bryan MacDonald, Adstra EVP, Head of Product and Digital Operations Within the digital advertising space, 2022 will probably go down as the “year of the clean room.” In another year full of upheaval, where...
Read MoreIdeal Insights: Privacy
“Sometimes life hits you in the head with a brick. Don’t lose faith.” – Steve Jobs To learn more about what we do or are interested in previous newsletters, please visit our website at Adstradata.com...
Read MoreCDPs Are Not the Answer to the Identity Challenge
By Bryan MacDonald, EVP: Head of Product & Digital Operations, Adstra Many brands are looking out at a changing marketing ecosystem and trying to find the path forward. There’s a clear need for first party...
Read MoreCTV Suppliers Need Identity to Maintain Margin
By James Hsu, VP Identity Products, Adstra Connected TV is having its moment in the spotlight with both consumers and advertisers. Streaming now has the largest share of TV time, greater than broadcast or cable....
Read MoreIdeal Insights Nov/Dec 2022
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might...
Read MoreA Downturn Is the Right Time to Invest in Identity Content
Is your mar tech powered by quality consumer data? By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Adweek: September 29, 2022 Economic downturns are often the best times to invest. While this...
Read MoreIdeal Insights – September 2022
“Alone we can do so little; together we can do so much.” – Helen Keller This Month’s Update Clean room mania is sweeping the digital media industry as advertisers look for ways to identify, target...
Read MoreMulti-room is the New Multi-ID
Headache for Publishers
Digiday, September 12, 2022 Clean room mania is sweeping the digital media industry as brands look for ways to identify and target consumers without the use of cookies. While clean rooms are a viable option...
Read MoreAdstra adds CTV and Identity Veteran James Hsu as Vice President and Head of Identity Product
Hsu Will Oversee Development and Deployment of Adstra’s Enterprise Identity Platform, Conexa, Across New Channels and Business Areas September 21, 2022 NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) — Adstra today announced that James Hsu...
Read MoreWhy So Many Brands Are Stuck
with an Identity Partner They Don’t Like
Brands are increasing focus on their data resources these days as they prepare formajor disruptions to the digital marketing and data landscapes. Yet as brands spendtime preparing for the future, a form of cognitive dissonance...
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