Client Portal Step One: Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: A Marketer’s Guide deserves a closer look when...

Client Portal Preboarding by Bryan MacDonald EVP, Head of Product & Digital Operations ‘Preboarding’ is the secret to unlocking first-party data While there’s consensus on the importance of first-party data, very few organizations are building...

Client Portal Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies...

Marketing in the 21st century is, in a word, complex. Trying to get ads and messaging into the world in a timely, targeted, efficient manner requires a lot of technology and moving parts. While all...

“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”  – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...

Creating innovative products and solutions starts with collaboration By Rick Erwin, Adstra CEO | Adweek – February 27, 2023 Most people are familiar with the three largest U.S. credit bureaus—Experian, Equifax and TransUnion—as well as...

By Jason Bier – General Counsel & Chief Privacy Officer, Adstra February 8, 2023: Streaming Media CTV Represents the Best Opportunity to Get Privacy Right This year marks a pivotal moment in the relationship between...

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”  – Albert Einstein January / February The past year brought many positives as the...

– Bryan MacDonald, Adstra EVP, Head of Product and Digital Operations Within the digital advertising space, 2022 will probably go down as the “year of the clean room.” In another year full of upheaval, where...

“Sometimes life hits you in the head with a brick. Don’t lose faith.”  – Steve Jobs To learn more about what we do or are interested in previous newsletters, please visit our website at Adstradata.com...

By Bryan MacDonald, EVP: Head of Product & Digital Operations, Adstra Many brands are looking out at a changing marketing ecosystem and trying to find the path forward. There’s a clear need for first party...

By James Hsu, VP Identity Products, Adstra Connected TV is having its moment in the spotlight with both consumers and advertisers. Streaming now has the largest share of TV time, greater than broadcast or cable....

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”  – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might...

Is your mar tech powered by quality consumer data? By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Adweek: September 29, 2022 Economic downturns are often the best times to invest. While this...

“Alone we can do so little; together we can do so much.” – Helen Keller This Month’s Update Clean room mania is sweeping the digital media industry as advertisers look for ways to identify, target...

Digiday, September 12, 2022 Clean room mania is sweeping the digital media industry as brands look for ways to identify and target consumers without the use of cookies. While clean rooms are a viable option...

Hsu Will Oversee Development and Deployment of Adstra’s Enterprise Identity Platform, Conexa, Across New Channels and Business Areas September 21, 2022 NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) — Adstra today announced that James Hsu...

Brands are increasing focus on their data resources these days as they prepare formajor disruptions to the digital marketing and data landscapes. Yet as brands spendtime preparing for the future, a form of cognitive dissonance...