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Ideal Insights Nov/Dec 2022

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”  – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might...

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Ideal Insights – September 2022

“Alone we can do so little; together we can do so much.” – Helen Keller This Month’s Update Clean room mania is sweeping the digital media industry as advertisers look for ways to identify, target...

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Why Internet Privacy Needs A Federal Law

During a time when Democrats and Republicans are far apart on almost every issue, both parties understand the importance of clear privacy rules and regulations. Lawmakers see the need to solve privacy issues quickly. As...

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Ideal Insights – Summer 2022

“Nothing except the mint can make money without advertising.” – Thomas Babington Macauley Summer 2022 Update: In the 1952-53 season, I Love Lucy averaged a 67.3 rating. That means that 2 out of every 3...

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Ideal Insights – June 2022

“If you tell the truth, you don’t have to remember anything.” – Mark Twain This Month’s Update: We are all keenly aware of the on-going changes surrounding state and federal regulations pertaining to customer privacy...

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Aqfer Announces New Partnership with Adstra

By MTS Staff Writer On Jun 8, 2022 Aqfer, a leading provider of big data marketing solutions, announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in...

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Ideal Insights – May 2022

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin This Month’s Update: As marketers we all understand the importance of continuing to keep up with the...

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Ideal Insights – April 2022

“A life is not important except in the impact it has on other lives.” – Jackie Robinson This Month’s Update: The ability to effectively recognize and target a customer is becoming harder every day despite...

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Ideal Insights – March 2022

“Innovation is the ability to see change as an opportunity – not a threat.” – Steve Jobs This Month’s Update: If you have not taken notice, the battle between government and Big Tech is heating...

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