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Lose Control

Client Portal Step One: Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: A Marketer’s Guide deserves a closer look when...

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Preboarding

Client Portal Preboarding by Bryan MacDonald EVP, Head of Product & Digital Operations ‘Preboarding’ is the secret to unlocking first-party data While there’s consensus on the importance of first-party data, very few organizations are building...

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Goodbye, Utopia

Client Portal Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies...

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Ideal Insights March/April 2023

“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”  – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...

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Ideal Insights January/February 2022

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”  – Albert Einstein January / February The past year brought many positives as the...

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Ideal Insights: Privacy

“Sometimes life hits you in the head with a brick. Don’t lose faith.”  – Steve Jobs To learn more about what we do or are interested in previous newsletters, please visit our website at Adstradata.com...

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Ideal Insights Nov/Dec 2022

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”  – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might...

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Ideal Insights – September 2022

“Alone we can do so little; together we can do so much.” – Helen Keller This Month’s Update Clean room mania is sweeping the digital media industry as advertisers look for ways to identify, target...

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