By James Hsu, VP Identity Products, Adstra Connected TV is having its moment in the spotlight with both consumers and advertisers. Streaming now has the largest share of TV time, greater than broadcast or cable....

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”  – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might...

Is your mar tech powered by quality consumer data? By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Adweek: September 29, 2022 Economic downturns are often the best times to invest. While this...

“Alone we can do so little; together we can do so much.” – Helen Keller This Month’s Update Clean room mania is sweeping the digital media industry as advertisers look for ways to identify, target...

Digiday, September 12, 2022 Clean room mania is sweeping the digital media industry as brands look for ways to identify and target consumers without the use of cookies. While clean rooms are a viable option...

Hsu Will Oversee Development and Deployment of Adstra’s Enterprise Identity Platform, Conexa, Across New Channels and Business Areas September 21, 2022 NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) — Adstra today announced that James Hsu...

Brands are increasing focus on their data resources these days as they prepare formajor disruptions to the digital marketing and data landscapes. Yet as brands spendtime preparing for the future, a form of cognitive dissonance...

During a time when Democrats and Republicans are far apart on almost every issue, both parties understand the importance of clear privacy rules and regulations. Lawmakers see the need to solve privacy issues quickly. As...

“Nothing except the mint can make money without advertising.” – Thomas Babington Macauley Summer 2022 Update: In the 1952-53 season, I Love Lucy averaged a 67.3 rating. That means that 2 out of every 3...

“If you tell the truth, you don’t have to remember anything.” – Mark Twain This Month’s Update: We are all keenly aware of the on-going changes surrounding state and federal regulations pertaining to customer privacy...

With Rafer Weigel of TheCustomer.net – June 23, 2022 Charlie Swift has seen a lot change over the course of his tenure in this space.  Now, as EVP and head of marketing at Adstra (formerly...

By MTS Staff Writer On Jun 8, 2022 Aqfer, a leading provider of big data marketing solutions, announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in...

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin This Month’s Update: As marketers we all understand the importance of continuing to keep up with the...

“A life is not important except in the impact it has on other lives.” – Jackie Robinson This Month’s Update: The ability to effectively recognize and target a customer is becoming harder every day despite...

They’re all the same problem, but there is a solution By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Data-driven marketing is changing fundamentally. By now we’ve all been warned: Cookies and mobile...

Conexa™ is the first Enterprise Identity technology that can operate behind a company’s firewall, and the first to be priced on a subscription basis  NEW YORK, APRIL 6, 2022 (GLOBE NEWSWIRE) — Adstra today announced...

“Innovation is the ability to see change as an opportunity – not a threat.” – Steve Jobs This Month’s Update: If you have not taken notice, the battle between government and Big Tech is heating...

By Charlie Swift – EVP, Head of Marketing & Account Management, Adstra If Meta’s recent spate of bad news hasn’t given you pause about the future of identity and marketing, it should. Mark Zuckerberg put...