CTV has transformed from a subscription business into an advertising business.
This requires an entirely new approach to identity and data management.
THE NEW WAY WE BUILD SOLUTIONS FOR CTV...
Adstra Delivers The Ideal Solution to Data Better
ADDRESSES THE BIGGEST PROBLEMS IN CTV.
IF YOU'RE LOOKING TO:
Tap into the AVOD revolution
Gain momentum that CTV brings as a revolutionary advertising medium with the technological infrastructure to support targeted advertising in this critical stage of its development.
Balance direct vs. programmatic transition
Follow the introduction of automation and shift from direct to programmatic ad sales as secure data sharing, management and activation evolve.
Capture omnichannel and performance management
Anticipate the moving target of CTV measurement with successful approaches to privacy-safe identity management.
YOU'RE PROBABLY FACING HURDLES IN:
Measurement of a moving target
Extending addressability across supply
Consolidation across multiple content properties / customer files
More rigorous privacy regulation
AND THIS IS HOW THEY IMPACT YOUR BUSINESS:
Increased data management costs
Increased compliance risk
CONEXA IS INSTALLABLE BEHIND YOUR FIREWALL
Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring data remains protected behind your firewall.
THE SOLUTION IS TRANSPARENT AND CONFIGURABLE
Identity resolution for many data firms is operated as a “black box”, single answer approach to record matching. At Adstra we enable clients to have input on the design and level of match confidence to best their needs through our transparent, cloud-based identity graph.
THE PLATFORM IS INTEROPERABLE
AND CHANNEL AGNOSTIC
Most data firms are concentrated on one type of identity over others, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.
CONEXA'S ECONOMICS ARE VALUE-BASED
Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.