Publishers are at the forefront of the industry’s shift toward transacting on first party data.
For years, they have been making deep investments in infrastructure to support addressability without cookies. This requires a new, value-based approach to identity.
THE NEW WAY WE BUILD SOLUTIONS FOR PUBLISHING...
Adstra Delivers The Ideal Solution to Data Better
ADDRESSES THE BIGGEST PROBLEMS IN PUBLISHING.
IF YOU'RE LOOKING TO:
Adapt to identity signal deprecation
Maintain interoperability with novel identifiers and addressability without cookies.
Meet new demands for data management
Build infrastructure for data sharing, onboarding and matching that connects with advertiser audiences, provides measurement feedback and prevents data leakage while ensuring compliance.
Drive for revenue diversification
Build revenue growth on multiple fronts including new advertising formats, increased subscriptions and registrations, and affiliate and commerce revenue optimization.
YOU'RE PROBABLY FACING HURDLES IN:
Supporting performance measurement
Managing 1st party data
End of traditional ad scale
AND THIS IS HOW THEY IMPACT YOUR BUSINESS:
Increased tech cost and complexity
Platform-based traffic down
Increased compliance risk
CONEXA IS INSTALLABLE BEHIND YOUR FIREWALL
Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring data remains protected behind your firewall.
THE SOLUTION IS TRANSPARENT AND CONFIGURABLE
Identity resolution for many data firms is operated as a “black box”, single answer approach to record matching. At Adstra we enable clients to have input on the design and level of match confidence to best their needs through our transparent, cloud-based identity graph.
THE PLATFORM IS INTEROPERABLE
AND CHANNEL AGNOSTIC
Most data firms are concentrated on one type of identity over others, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.
CONEXA'S ECONOMICS ARE VALUE-BASED
Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.