AUDIENCES
THE NEW IDEAL IN REACHING AUDIENCES THAT MATTER MOST.
Effectively reach both digital and terrestrial audiences through our premium person-based data.
• 250MM+ Individuals
• 22M+ Companies
• 200+ Essential Data Elements
• 70MM+ Professionals
Compliant and scalable audiences across all media – digital and offline. Built off Adstra’s Data Attributes, our Audiences are an easy and powerful way to reach your customers anywhere.
consumer
Built with the most up-to-date, powerful data sources and leading global fraud prevention provider, Adstra Consumer gives brands a 360-degree view of more than 250 million Americans.
business
Adstra delivers business data with unparalleled depth and breadth to companies from SOHO to Fortune, and professionals across all function areas. This data is linked to hundreds of firmographic and individual attributes to provide valuable insights to B2B marketers.
find adstra data at any of these channels
there's an adstra for your audience
AUTO +
In-market segmenting allows you to identify active shoppers.
Comprehensive and highly responsive vehicle data – ranging from new and used cars by make and model, auto leases, loans and other financing, and auto insurance – that’s never aggregated or modeled, but built from VIN-based data.
CAREGIVERS
Data to help to reach healthcare decision-makers.
Leveraging our unique linking technology, Adstra enables marketers to reach caregivers who are at the center of health and wellness-related decisions for their families and loved ones.
HCP
Reach healthcare providers by specialty.
Data-driven and health provider-focused, our comprehensive coverage allows for precise targeting that includes physicians, dentists, nurses and allied health practitioners – all by specialty.
POLITICAL
Party-agnostic data that fuels winning campaigns.
Adstra gathers the most current and comprehensive voter data available on the market, covering all 436 Congressional districts and sourced from over 4,000 election boards and state-level donors.
TRAVEL
Meet travelers where they are, when they are buying.
Powered by online behavioral data from consumers across 90% of accessible devices in the U.S., this travel-based data enables marketers to reach consumers at the time they are ready to make purchasing decisions.
WEALTH
Deterministic data for effective communication.
Adstra goes beyond mere demographics to deliver a curated file of the most affluent consumers based on an individual’s position, possessions and passions.
HEALTH
100% HIPAA-compliant processes ensure data security.
The broadest array of health segments available that are tiered by audience segments give buyers control of targeted performance vs. scale alone.
Portable and person-based data: subscription priced on value created.
Our at-scale alternative for marketers looking to reach audiences on health-related topics.
Full U.S. coverage of HIPAA-compliant and industry standards that are selectable by reach tiers of 230+ subsegments provide models that are 2x as predictive as the current industry approach.
Enhance your understanding of your customer through Adstra Orbits.
Unlike other lifestyle cluster codes, Adstra Orbits are defined not just by demographics but also by intent and media consumption based on individual observations, driving better results for marketers and advertisers.
every audience powered by conexa
CHANGE
THE WAY
YOU DATA
Installable Behind the Firewall
Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring your data remains protected behind your own firewall.
Transparent and Configurable
Identity resolution for many data firms is operated as a “black box”, single-answer approach to record matching. At Adstra, we enable clients to have input on the design and level of record match to best meet their needs through our transparent, cloud-based identity graph.
Interoperable and Channel Agnostic
Most data firms are concentrated on one type of identity, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.
Value-Based Economics
Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.
