Thoughts & Insights
Helping customers move forward
Please enter your email to
access our thought piece.
The Identity Driven Marketing Value Chain
Learn how to use people-based data and identity as the foundation for every step in the Driven Marketing Value Chain.
Political and behavioral trends have offset raw technological innovation in such a permanent way that marketers must now find new approaches in how they manage customer identity and data to remain successful over time.
Learn more about the ways brands are managing the flow of customer identity and data going forward and one of the primary answers many brands are considering: in-housing their ID graph entirely.
How can Marketers address a future that may disrupt their organization? Our Whitepaper “Cookieless Future: Anchors for Marketers” address many of the key issues that have been left out of the discussion.
While there is no doubt that the evolution of “Big Data” has been transformative in the way companies do business we do have doubts around the effectiveness on how companies have harnessed the value offered by big data in the realm of marketing and customer management.
With Google announcing the depreciation of 3rd party cookies on Chrome, there is understandable anxiety within the advertising and marketing ecosystem. Learn more about Adstra’s answer to a cookieless future.
We at Adstra have developed technology solutions for identity management that in the past have successfully handled regulatory and competitive changes and will continue to do so in the future.
Client Portal AI’s Crucial Role in Enhancing Identity Resolution for Marketing By Andy JohnsonChief Data Officer, Adstra The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to...Read More
Client Portal Welcome Jeremy Johnson as our new Senior VP. Data Acquisition Trusted Enthusiast Brand Looks to Leverage Audience with Direct Marketers at Scale NEWS PROVIDED BYWIT Strategy New SVP, Data Acquisition, brings deep knowledge...Read More
Client Portal Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale Princeton, NJ, August 2, 2023 – Adstra, the leading market innovator in identity and data orchestration, is thrilled to announce that we have...Read More
Client Portal Match Rates Don’t Necessarily Mean Campaign Results How to get more from Identity Matches By James Hsu VP of Identity Product As advertisers look for new ways to use their first party data...Read More
Client Portal Financial Casefor Identity By Charlie SwiftEVP, Head of Marketing& Account Management CMOs today are well aware that they need identity solutions to bring their marketing efforts to life. As marketing and advertising expand...Read More
“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a...Read More
Client Portal Step One: Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: A Marketer’s Guide deserves a closer look when...Read More
Client Portal Preboarding by Bryan MacDonaldEVP, Head of Product& Digital Operations ‘Preboarding’ is the secret to unlocking first-party data Case Study – Preboarding on “TikTok” Click here for the PDF While there’s consensus on the...Read More
Client Portal Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies...Read More
Marketing in the 21st century is, in a word, complex. Trying to get ads and messaging into the world in a timely, targeted, efficient manner requires a lot of technology and moving parts. While all...Read More
“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.” – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...Read More
Creating innovative products and solutions starts with collaboration By Rick Erwin, Adstra CEO | Adweek – February 27, 2023 Most people are familiar with the three largest U.S. credit bureaus—Experian, Equifax and TransUnion—as well as...Read More
By Jason Bier – General Counsel & Chief Privacy Officer, Adstra February 8, 2023: Streaming Media CTV Represents the Best Opportunity to Get Privacy Right This year marks a pivotal moment in the relationship between...Read More
“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” – Albert Einstein January / February The past year brought many positives as the...Read More
– Bryan MacDonald, Adstra EVP, Head of Product and Digital Operations Within the digital advertising space, 2022 will probably go down as the “year of the clean room.” In another year full of upheaval, where...Read More
“Sometimes life hits you in the head with a brick. Don’t lose faith.” – Steve Jobs To learn more about what we do or are interested in previous newsletters, please visit our website at Adstradata.com...Read More
By Bryan MacDonald, EVP: Head of Product & Digital Operations, Adstra Many brands are looking out at a changing marketing ecosystem and trying to find the path forward. There’s a clear need for first party...Read More