Thoughts & Insights
Helping customers move forward

Thought Pieces

Identity Driven Marketing Value Chain

The Identity Driven Marketing Value Chain

Learn how to use people-based data and identity as the foundation for every step in the Driven Marketing Value Chain.

Enterprise Identity Solution

The Enterprise Identity Solution

Political and behavioral trends have offset raw technological innovation in such a permanent way that marketers must now find new approaches in how they manage customer identity and data to remain successful over time.

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Gaining Control Of Your Customer Dialogue

Learn more about the ways brands are managing the flow of customer identity and data going forward and one of the primary answers many brands are considering: in-housing their ID graph entirely.

The Multiple Views of the Identity Ecosystem

Time to solve the problems in thoughtful and effective ways vs the reactionary, hope and see what happens approach many brands had been taking.

Cookieless Future: Anchors for Marketers pdf cover

Anchors for Marketers

How can Marketers address a future that may disrupt their organization? Our Whitepaper “Cookieless Future: Anchors for Marketers” address many of the key issues that have been left out of the discussion.

Decision Value Attribution pdf cover

Decision Value Attribution

While there is no doubt that the evolution of “Big Data” has been transformative in the way companies do business we do have doubts around the effectiveness on how companies have harnessed the value offered by big data in the realm of marketing and customer management.

3rd party cookies pdf cover

3rd Party Cookies

With Google announcing the depreciation of 3rd party cookies on Chrome, there is understandable anxiety within the advertising and marketing ecosystem. Learn more about Adstra’s answer to a cookieless future.

MAIDs in a world operated by apple and google pdf cover

MAIDs in a world operated by Apple and Google

We at Adstra have developed technology solutions for identity management that in the past have successfully handled regulatory and competitive changes and will continue to do so in the future.

Ideal Insights

Lose Control

Client Portal Step One: Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: A Marketer’s Guide deserves a closer look when...

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Client Portal Preboarding by Bryan MacDonald EVP, Head of Product & Digital Operations ‘Preboarding’ is the secret to unlocking first-party data While there’s consensus on the importance of first-party data, very few organizations are building...

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Goodbye, Utopia

Client Portal Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies...

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Ideal Insights March/April 2023

“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”  – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...

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Ideal Insights January/February 2022

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”  – Albert Einstein January / February The past year brought many positives as the...

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Ideal Insights: Privacy

“Sometimes life hits you in the head with a brick. Don’t lose faith.”  – Steve Jobs To learn more about what we do or are interested in previous newsletters, please visit our website at

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Ideal Insights Nov/Dec 2022

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”  – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might...

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Ideal Insights – September 2022

“Alone we can do so little; together we can do so much.” – Helen Keller This Month’s Update Clean room mania is sweeping the digital media industry as advertisers look for ways to identify, target...

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