Thoughts & Insights
Helping customers move forward
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The Identity Driven Marketing Value Chain
Learn how to use people-based data and identity as the foundation for every step in the Driven Marketing Value Chain.
The Enterprise Identity Solution
Political and behavioral trends have offset raw technological innovation in such a permanent way that marketers must now find new approaches in how they manage customer identity and data to remain successful over time.
Gaining Control Of Your Customer Dialogue
Learn more about the ways brands are managing the flow of customer identity and data going forward and one of the primary answers many brands are considering: in-housing their ID graph entirely.
The Multiple Views of the Identity Ecosystem
Time to solve the problems in thoughtful and effective ways vs the reactionary, hope and see what happens approach many brands had been taking.
Anchors for Marketers
How can Marketers address a future that may disrupt their organization? Our Whitepaper “Cookieless Future: Anchors for Marketers” address many of the key issues that have been left out of the discussion.
Decision Value Attribution
While there is no doubt that the evolution of “Big Data” has been transformative in the way companies do business we do have doubts around the effectiveness on how companies have harnessed the value offered by big data in the realm of marketing and customer management.
3rd Party Cookies
With Google announcing the depreciation of 3rd party cookies on Chrome, there is understandable anxiety within the advertising and marketing ecosystem. Learn more about Adstra’s answer to a cookieless future.
MAIDs in a world operated by Apple and Google
We at Adstra have developed technology solutions for identity management that in the past have successfully handled regulatory and competitive changes and will continue to do so in the future.
Client Portal Step One: Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: A Marketer’s Guide deserves a closer look when...Read More
Client Portal Preboarding by Bryan MacDonald EVP, Head of Product & Digital Operations ‘Preboarding’ is the secret to unlocking first-party data While there’s consensus on the importance of first-party data, very few organizations are building...Read More
Client Portal Goodbye, Utopia by Charlie Swift EVP, Account Management & Head of Marketing Advertising and marketing technology have been selling a big dream for a long time. The many venture-backed and holding-company owned companies...Read More
Marketing’s Rube Goldberg Machine is Out of Control
Marketing in the 21st century is, in a word, complex. Trying to get ads and messaging into the world in a timely, targeted, efficient manner requires a lot of technology and moving parts. While all...Read More
Ideal Insights March/April 2023
“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.” – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we...Read More
Will There Be Another Marketing Services Renaissance for the Leading Credit Bureaus?
Creating innovative products and solutions starts with collaboration By Rick Erwin, Adstra CEO | Adweek – February 27, 2023 Most people are familiar with the three largest U.S. credit bureaus—Experian, Equifax and TransUnion—as well as...Read More
CTV Represents the Best Opportunity to Get Privacy Right
By Jason Bier – General Counsel & Chief Privacy Officer, Adstra February 8, 2023: Streaming Media CTV Represents the Best Opportunity to Get Privacy Right This year marks a pivotal moment in the relationship between...Read More
Ideal Insights January/February 2022
“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” – Albert Einstein January / February The past year brought many positives as the...Read More
Clean Rooms Can’t Solve Brands’ Identity Needs
– Bryan MacDonald, Adstra EVP, Head of Product and Digital Operations Within the digital advertising space, 2022 will probably go down as the “year of the clean room.” In another year full of upheaval, where...Read More
Ideal Insights: Privacy
“Sometimes life hits you in the head with a brick. Don’t lose faith.” – Steve Jobs To learn more about what we do or are interested in previous newsletters, please visit our website at Adstradata.com...Read More
CDPs Are Not the Answer to the Identity Challenge
By Bryan MacDonald, EVP: Head of Product & Digital Operations, Adstra Many brands are looking out at a changing marketing ecosystem and trying to find the path forward. There’s a clear need for first party...Read More
CTV Suppliers Need Identity to Maintain Margin
By James Hsu, VP Identity Products, Adstra Connected TV is having its moment in the spotlight with both consumers and advertisers. Streaming now has the largest share of TV time, greater than broadcast or cable....Read More
Ideal Insights Nov/Dec 2022
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might...Read More
A Downturn Is the Right Time to Invest in Identity Content
Is your mar tech powered by quality consumer data? By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Adweek: September 29, 2022 Economic downturns are often the best times to invest. While this...Read More
Ideal Insights – September 2022
“Alone we can do so little; together we can do so much.” – Helen Keller This Month’s Update Clean room mania is sweeping the digital media industry as advertisers look for ways to identify, target...Read More
Multi-room is the New Multi-ID
Headache for Publishers
Adstra adds CTV and Identity Veteran James Hsu as Vice President and Head of Identity Product
Hsu Will Oversee Development and Deployment of Adstra’s Enterprise Identity Platform, Conexa, Across New Channels and Business Areas September 21, 2022 NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) — Adstra today announced that James Hsu...Read More
Why So Many Brands Are Stuck
with an Identity Partner They Don’t Like
Brands are increasing focus on their data resources these days as they prepare formajor disruptions to the digital marketing and data landscapes. Yet as brands spendtime preparing for the future, a form of cognitive dissonance...Read More