Change the way you data
Thoughts & Insights
Helping customers move forward
1st Half 2024 Publishing Trends
See highlights and year over year comparison data.
The Maturity Curve for Performance Marketing
Accelerate Your Marketing Evolution: Unlock Growth, Efficiency, and Competitive Advantage
1st Quarter 2024 Publishing Trends
See highlights and year over year comparison data.
Mapping the Multi-ID Landscape
The advertising industry is currently navigating through a transformative phase, driven by significant changes in technology and regulation. This necessitates a fresh approach to mapping the advertising value chain.
The Identity Driven Marketing Value Chain
Learn how to use people-based data and identity as the foundation for every step in the Driven Marketing Value Chain.
The Enterprise Identity Solution
Political and behavioral trends have offset raw technological innovation in such a permanent way that marketers must now find new approaches in how they manage customer identity and data to remain successful over time.
Gaining Control Of Your Customer Dialogue
Learn more about the ways brands are managing the flow of customer identity and data going forward and one of the primary answers many brands are considering: in-housing their ID graph entirely.
The Multiple Views of the Identity Ecosystem
Time to solve the problems in thoughtful and effective ways vs the reactionary, hope and see what happens approach many brands had been taking.
Anchors for Marketers
How can Marketers address a future that may disrupt their organization? Our Whitepaper “Cookieless Future: Anchors for Marketers” address many of the key issues that have been left out of the discussion.
MAIDs in a world operated by Apple and Google
We at Adstra have developed technology solutions for identity management that in the past have successfully handled regulatory and competitive changes and will continue to do so in the future.
Decision Value Attribution
While there is no doubt that the evolution of “Big Data” has been transformative in the way companies do business we do have doubts around the effectiveness on how companies have harnessed the value offered by big data in the realm of marketing and customer management.
3rd Party Cookies
With Google announcing the depreciation of 3rd party cookies on Chrome, there is understandable anxiety within the advertising and marketing ecosystem. Learn more about Adstra’s answer to a cookieless future.
Ideal Insights
Skydeo Partners with Adstra to Power Predictive Audiences in Skydeo Audience Manager (SAM)
AUSTIN, Texas, March 26, 2025 /PRNewswire/ — Skydeo, a leader in predictive audience data, is thrilled to announce its latest strategic content partnership with Adstra, a premier provider of identity-based data solutions. This collaboration integrates Adstra’s robust, privacy-first consumer...
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Adstra Introduces Composable Identity Solution to Fill the Gaps in the Modern Data Stack
With Conexa, Brands Can Approach Identity on Their Own Terms PRINCETON, NJ – February 25, 2025 (GLOBE NEWSWIRE) – Adstra, the leader in enterpriseidentity resolution across all media and marketing touchpoints, today announced a major...
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Composable Solutions are the Answer to the Multi-ID Era
Adweek – October 9, 2024 Marketing and advertising have fully entered a multi-ID era, where brand teams can no longer rely on a single persistent identifier to help link all of their efforts. Of course,...
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Ideal Insights – June 2024
The evolution of Big Data has transformed business practices and customer expectations. Despite advancements, companies still struggle to harness big data effectively for marketing and customer management. Significant improvements have been made, but vast opportunities...
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Why the lines between digital advertising and direct mail are blurring
Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from...
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Why data collaboration has become a travel marketing imperative
May 30, 2024 By Arianna Prochak – Sales Director, Adstra. Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer...
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Ideal Insights – April 2024
In today’s marketing world, the fusion of digital and traditional channels is essential for reaching diverse audiences. To do it well, brands need to blend technology — like identity graphs and new first-party data —...
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Relax. The Multi-ID Landscape Is Already Here
By Lance Brothers,Chief Revenue Officer, Adstra As the advertising industry grapples with signal deprecation, a clearer picture of the post-cookie future is emerging. Innovations such as RampID, UID 2.0, ID5, and a suite of other...
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Why retail media’s future depends on first-party data integration and accuracy
By Suzanna Stevens,Brand Sales Director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four...
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Ideal Insights – February 2024
2024, Identity Resolution at a Tipping Point for MarketersInterest in Identity Resolution has hit an all-time high in 2024. With Google’s continued push to phase out third-party cookies, marketers are feeling greater pressure to effectively...
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Tensions Between Big Tech and Media Have Mounted For Years. 2024 Will Be a Tipping Point
By Jason Bier, Chief Privacy Officer & Legal Counsel, Adstra The United States has so far trailed behind its global counterparts in reigning in the expansive powers of big tech giants. In 2024, a confluence...
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Lance Brothers Appointed as Chief Revenue Officer at Adstra to Further Propel Growth in Omnichannel Identity Resolution
NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) — Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer. Brothers, a...
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Ideal Insights – December 2023
Happy Holidays!As we come to the close of 2023, we wanted to pause and thank our readers, clients and followers for being part of the Adstra journey. We hope that you, your family, friends, and...
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Can marketers tackle AI-powered identity resolution by themselves?
By Charlie Swift, EVP – Head of Marketing & Account Management, Adstra We have reached a tipping point where AI will (or may already) be part of everyone’s life, across professional and consumer capacities. At...
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CTV’s IP Targeting Band-Aid Doesn’t Hold Up to Privacy’s Standards
By James Hsu, VP – Head of Identity Product, Adstra The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in...
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How AI Can Fix Identity Resolution’s Major Flaw
By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving...
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AI’s Crucial Role in Enhancing Identity Resolution for Marketing
AI’s Crucial Role in Enhancing Identity Resolution for Marketing By Andy JohnsonChief Data Officer, Adstra The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative...
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Adstra Hires Jeremy Johnson as new SVP of Data Acquisition
Welcome Jeremy Johnsonas our new Senior VP. Data Acquisition Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale NEWS PROVIDED BYWIT Strategy New SVP, Data Acquisition, brings deep knowledge of publishers’ needs and...
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