Princeton, NJ, August 2, 2023 – Adstra, the leading market innovator in identity and data orchestration, is thrilled to announce that we have been awarded the data management and acquisition business for Outdoor Sportsman Group (OSG), the largest media company solely devoted to bringing the best in content and entertainment to America’s 80-million+ outdoor sports enthusiasts.
“The outdoor advocate audience spans across many different demographics, making them a powerful spending block and a desirable audience for marketers,” said Peter Watt, Vice President, Consumer Marketing at Outdoor Sportsman Group. “Adstra provides us with a cohesive approach and sound strategies to build our customer base and drive revenue from our unique audience. Adstra’s comprehensive understanding of the marketplace along with the growth potential of our data makes this a very exciting partnership.”
OSG’s brands cover the spectrum of the outdoor experience – from big-game adventure hunting to fishing for bass in freshwater to the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful and relevant content. OSG’s 15 titles include Guns & Ammo, Game & Fish, In Fisherman, Shooting Times, Hunting Magazine, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Bowhunter, Fly Fisherman, BOWHUNTING, RifleShooter, GUN DOG and Wildfowl.
“Adstra’s strong portfolio of multi-title publishing clients is just one aspect we can leverage for Outdoor Sportsman Group,” noted Kerry Fischette, Vice President, at Adstra. “We also see tremendous opportunities to expand activity within both historically successful categories and new markets.”
Adstra delivers the new model for data-driven enterprises through a comprehensive and unique suite of identity, data, and audience solutions trusted by a diverse base of blue-chip clients. Through its Enterprise Identity Platform, Adstra enables brands to execute across all media their marketing and data management processes in-house, in an effective, futureproofed, and compliant manner, unlike any other provider. Adstra’s goal is to liberate brands from legacy marketing technology and data approaches to maximum value and efficiency from their data and customer touchpoints.