Brands that own identity management can better meet today’s business challenges and get more out of each relationship.
Ownership and control comes through a transparent identity solution that is installed behind your firewalls and works across all media.
Connect, control and optimize
Adstra Delivers The Ideal Solution to Data Better
With a different way to data
Installable Behind the Firewall
Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring data remains protected behind your firewall.
Transparent and Configurable
Identity resolution for many data firms is operated as a “black box”, single answer approach to record matching. At Adstra we enable clients to have input on the design and level of match confidence to best their needs through our transparent, cloud-based identity graph.
Interoperable and Channel Agnostic
Most data firms are concentrated on one type of identity over others, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.
Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.
6 Identity Management Questions
The ability to connect, control and optimize your customer interactions through your identity management and data is critical to your long-term success.
- Are you able to effectively capture and use your 1st Party data?
- Are you sure you know when your customer interacts with you?
- Are you confidently honoring your customers preferences?
- Are you being charged for inaccurate connections?
- Are you able to follow your customer across media over time?
- Are you able to measure campaigns ROI effectively?
CONEXA, OUR ENTERPRISE IDENTITY PLATFORM
COVERS ALL KEY BUILDING BLOCKS
A powerful solution requires a powerful foundation
Powering Conexa, Adstra Attributes provide a foundation of consumer and business data, representing essential marketing data.
Solve challenges and breakthrough barriers
Conexa plays a different role for different organizations.
How should I think about Identity Management?
Identity management starts with a valid, known individual. It is the process of resolving individual touchpoints across all media and connecting available data elements back to that individual. It is the foundation for accurately building the linkage of individuals across systems, having a complete view of individuals, staying compliant with expectations, and actioning customers in ways that drive greater value. With the limited ways to identify customers at risk today, brands are recognizing the need to take control of customer identity, adding greater transparency and economic flexibility with existing identity-oriented partners, and in many cases, bringing their identity processes in house.