Relax. The Multi-ID Landscape Is Already Here
By Lance Brothers,Chief Revenue Officer, Adstra As the advertising industry grapples with signal deprecation, a clearer picture of the post-cookie future is emerging. Innovations such as RampID, UID 2.0, ID5, and a suite of other deterministic IDs are stepping up to fill the void left by cookies. Though their adoption started off on a slow […]
Why retail media’s future depends on first-party data integration and accuracy
By Suzanna Stevens,Brand Sales Director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four pivotal ways: advanced loyalty programs, personalized content, retail media solutions and data monetization. These levers, when synchronized, elevate customer engagement […]
