Ideal Insights: July 24, 2020

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Creativity is intelligence having fun. – Albert Einstein This Week’s Update: The Value of Simplicity in Complex Times  Our past few newsletters have dealt with the challenges coming with the deprecation of the third party cookie and what marketers need to consider for long term performance, and the introduction of the concept of the “Data Bureau,” […]

Navigating the Terrain of the Data-Driven Media Ecosystem

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Integrations occupy a central place in the daily happenings of the digital media news cycle. Hardly a day goes by without announcements of new integrations between vendors and platforms, between DSPs, SSPs, CDPs, DMPs and marketing clouds, and between publishers, brands and diverse sources of data. Together, these integrations grow the ever-expanding web of connective […]

ALC Becomes Adstra, Establishing A New Standard In Data Orchestration

NEW YORK, June 17, 2020 (GLOBE NEWSWIRE) — ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing […]