Ideal Insights – June 2022
“If you tell the truth, you don’t have to remember anything.” – Mark Twain This Month’s Update: We are all keenly aware of the on-going changes surrounding state and federal regulations pertaining to customer privacy rights. And while we may debate the merits of these regulations and the benefits or loss they may bring the […]
Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra
With Rafer Weigel of TheCustomer.net – June 23, 2022 Charlie Swift has seen a lot change over the course of his tenure in this space. Now, as EVP and head of marketing at Adstra (formerly ALC), Swift outlines a series of failsafe and foolproof strategies to deal with the coming data identity changes. The fact […]
Aqfer Announces New Partnership with Adstra
By MTS Staff Writer On Jun 8, 2022 Aqfer, a leading provider of big data marketing solutions, announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in the bridging of known and anonymized data. The partnership gives Aqfer’s clients and their customers access to Adstra’s Conexa Enterprise […]
Ideal Insights – May 2022
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin This Month’s Update: As marketers we all understand the importance of continuing to keep up with the ever-evolving media channels and the capabilities needed to drive our marketing campaigns and evaluate our return on ad spend. Additionally, […]
