Ideal Insights – July 2021
“Takin’ on a challenge is a lot like riding a horse. If you’re comfortable while you’re doin’ it, you’re probably doin’ it wrong.” –Ted Lasso This Month’s Update: As we hit the summer months, it seems we are entering an accelerated phase of change. As marketers, we need to thoughtfully consider both the opportunities and […]
Adstra Launches Whitepaper on “The Multiple Views of the Identity Ecosystem”
New Whitepaper Guides Marketers Through the Crowded and Complex Field of Identity Management NEW YORK, July 27, 2021 (GLOBE NEWSWIRE) — Adstra, the first interoperable Data Bureau designed to help marketers align data with business outcomes, announced the launch of its latest whitepaper, The Multiple Views of the Identity Ecosystem. The whitepaper helps guide marketers […]
In the new identity ecosystem, marketers must be comfortable with the machinery “under the hood”
June 30, 2021 This week’s column by Charlie Swift, EVP at Adstra, highlights the intersection of outcomes and processes in marketing. Outcomes are having a moment. Driven by the example of disruptive DTC brands, more and more of the ecosystem – including large, incumbent brand marketers – is driving toward a performance mindset. Marketers are […]
Allant Group and Adstra Partner on Highly Targeted Acquisition Programs
Adstra data and identity feed Allant Group’s robust modeling and omnichannel delivery capabilities, breaking the mid-market barriers to growth. July 06, 2021 10:00 ET | Source: Adstra DOWNERS GROVE, Ill., July 06, 2021 (GLOBE NEWSWIRE) — Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce its partnership with Adstra, a leading-edge […]
