It’s still early days for data-driven advertising

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March 24, 2021 Adstra CEO Rick Erwin sat down with Aisle Rocket CEO Ross Shelleman on March 9, 2021, to discuss how each company is responding to changes in the data and advertising industry. The following Q&A provides an edited selection of that conversation. Rick Erwin, Adstra CEO The notion of identity has been a […]

Ideal Insights – March 2021

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Spring: a lovely reminder of how beautiful change can truly be.” – Unknown This Month’s Update: There have been numerous Year End trend reports published, summarizing what nonprofits experienced in their 2020 Acquisition results.    Most of the studies we agree with, others we simply do not.  So, we took a look at the performance of […]

The only truly universal ID is the option to work with multiple IDs

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March 1, 2021 — This week’s column was written by Bryan MacDonald, EVP – Product Solutions at Adstra. The deprecation of third-party cookies and Mobile Ad IDs has thrust the data-driven advertising ecosystem into a period of uncertainty. The underlying mechanisms that support targeted marketing are going away, but nobody is quite certain what will […]