Ideal Insights – February 2021

hand touching digital lock

“You can’t go back and change the beginning, but you can start where you are and change the ending.” – C.S. Lewis This Month’s Update As we make the shift into the new year and new presidential administration, there has certainly been a great deal of activity around privacy and the government’s position on the […]

Hedging your bets on a cookieless future

photo of woman jumping between two ledges

February 22, 2021 — This week’s column was written by Charlie Swift, EVP head of marketing & account management at Adstra. Digital media is heading for a cliff. Third-party browser cookies and mobile ad IDs (MAIDs) have served as the primary linkage between marketers and their customers for the last ten years, and they are […]

Testing assumptions around the portability of first-party identity

Graphic of people with binary overlay

February 19, 2021 This week’s column was written by Manish Ahuja, head of product and identity at Adstra. Marketers get it: third-party cookies are on the way out, and a new privacy paradigm is on the way in. The future of targeted media is all about finding secure and privacy-compliant ways to maximize the power […]

Finding the right balance with Adstra’s data model

photo of metal balls balancing

February 1, 2021 This week’s article is written by Pam Perron, Chief Human Resources Officer at Adstra. 2020 was a transformative year for every business, forcing a reimagining of culture andcollaboration from the ground up. The challenges of the past year have also reaffirmed a lotabout what we value in the unique atmosphere we’ve built […]