Ideal Insights – August 2021

ropes bound together

“Mindfulness isn’t difficult, we just need to remember to do it.” — Sharon Salzberg This Month’s Update: Marketers are being thrust into a new era defined by first-party data and identity – an era that requires seamless and secure connection of data between online and offline, and known and unknown channels. This means that marketers […]

The Cookie Isn’t Going Anywhere—Ever. Nor Should It.

Cookie on keyboard

By Jason Bier, General Counsel and Chief Privacy Officer at Adstra Last month, the ad industry celebrated Google’s announcement that it would be delaying deprecation of third-party cookies on Chrome for two more years, which gives Google, publishers, advertisers and developers more time needed to build suitable alternatives. The industry-wide sigh of relief was understandable, […]