Ideal Insights – August 2021
“Mindfulness isn’t difficult, we just need to remember to do it.” — Sharon Salzberg This Month’s Update: Marketers are being thrust into a new era defined by first-party data and identity – an era that requires seamless and secure connection of data between online and offline, and known and unknown channels. This means that marketers […]
The Cookie Isn’t Going Anywhere—Ever. Nor Should It.
![Cookie on keyboard](https://adstradata.com/wp-content/uploads/2021/08/cookie-jason-article-8-23-21-1024x525.webp)
By Jason Bier, General Counsel and Chief Privacy Officer at Adstra Last month, the ad industry celebrated Google’s announcement that it would be delaying deprecation of third-party cookies on Chrome for two more years, which gives Google, publishers, advertisers and developers more time needed to build suitable alternatives. The industry-wide sigh of relief was understandable, […]