What are the four P’s of identity and why are they important for marketers’ customer data strategies?
December 21, 2020 — Adstra CEO Rick Erwin was a guest of Eyeota and their Audience Data Sessions In our latest Audience Data Session, Kristina Prokop speaks to Rick Erwin, CEO of Adstra, who shares the history of the Adstra business (formally known as ALC), the core four components that underpin identity, and his future vision for data in […]
Ideal Insights – December 10, 2020
“A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” – Sundar Pichai This Week’s Update: First, we hope everyone had an enjoyable Thanksgiving break and is finding new ways to celebrate this holiday season in safe and festive ways. Be it holiday Zoom parties, fun, celebratory email chains, or socially […]
It’s time for data companies to become teachers, not middlemen
24 November 2020 19:22pm New Thoughts, New Ideals This week’s New Thoughts, New Ideals column was written by Steve Chudleigh, EVP Data Strategy & Operations at Adstra The legacy model built by data companies over many decades has been crumbling for years, and the latest shifts toward a privacy-first future are laying it to rest once […]
Marketers have successfully pivoted to first-party data, but struggle to deploy it
DIGIDAY, December 3, 2020 By Andy Johnson, Chief Data Officer, Adstra Brands and agencies have seen the writing on the wall for a long time. First-party data rules, in today’s privacy-centric, consumer-driven world — and marketers have pivoted accordingly. They’ve done the work. The problem is, now that they’ve made difficult adjustments to how they […]