Ideal Insights – March 2022

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“Innovation is the ability to see change as an opportunity – not a threat.” – Steve Jobs This Month’s Update: If you have not taken notice, the battle between government and Big Tech is heating up as we make the turn into Spring. This is not just a US movement, but a global one. Leading […]

All Identity Resolution Is Probabilistic – And That’s Okay If It’s Done Right

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By Charlie Swift – EVP, Head of Marketing & Account Management, Adstra If Meta’s recent spate of bad news hasn’t given you pause about the future of identity and marketing, it should. Mark Zuckerberg put a fine point on it: “With Apple’s iOS changes and new regulation in Europe, there’s a clear trend where less […]

Time for real changes in the data-driven marketing value chain

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By Chandos Quill, Chief Strategy & Development Officer, Adstra As the world of marketing continues to evolve, it’s time to consider real changes—like moving entirely to using people-based data through the entire marketing value chain. For over 20 years, marketers have used the same data, systems, and processes to reach consumers. These measured media solutions […]

Ideal Insights – February 2022

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“Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” – Harriet Tubman This Month’s Update: While there is no doubt that the evolution of “Big Data” has been transformative in the way companies do business every day and how customer expectations have […]