Ideal Insights January/February 2022

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“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”  – Albert Einstein January / February The past year brought many positives as the world continued to emerge from the worst of the pandemic. It also brought some new challenges, including hyperinflation and uncertain […]

Clean Rooms Can’t Solve Brands’ Identity Needs

– Bryan MacDonald, Adstra EVP, Head of Product and Digital Operations Within the digital advertising space, 2022 will probably go down as the “year of the clean room.” In another year full of upheaval, where Google delayed cookie deprecation (again), and federal privacy legislation stalled (again), marketers fully adopted the clean room concept, looking for […]