Ideal Insights – May/June 2023

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“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a changing landscape.  Rapid shifts in media choices and technologies, shifting consumer expectations and methods of interaction, and a constant slate […]

Lose Control

Step One:Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: AMarketer’s Guide deserves a closer look when trying to understand the crowded market ofidentity resolution players. It’s excellent – a valuable resource to the industry. The report provides an accurate andthorough […]