Ideal Insights – January 2021

  “When day comes we step out of the shade, aflame and unafraid The new dawn blooms as we free it For there is always light, if only we’re brave enough to see it If only we’re brave enough to be it” -Amanda Gorman This Week’s Update Welcome everyone to the new year. May it […]

From untrusted to overtrusted: how marketers must rethink their data (again)

graphic of digital hands shaking

22 January 2021 New Thoughts, New Ideals This week’s New Thoughts, New Ideals column was written by Charlie Swift, EVP Head of Marketing & Account Management at Adstra Data-driven marketing has come a long way in just two decades, from a largely distrusted discipline to accepted table stakes for any advertising campaign. As an industry, […]