Ideal Insights – June 2021

dart hitting bullseye

“Renewal is not just innovation and change. It is also the process of bringing the results of change into line with our purposes.” — John W. Gardner This Month’s Update: As the world around us is starting to awaken from the pandemic, so too is the level of marketing we are seeing at our clients. We […]

Critical Questions to Guide Marketers Navigating the Multi-ID Landscape

June 15, 2021 In a cookieless environment, people-based marketing is table stakes. The forthcoming deprecation of the third-party cookie has given rise to a new ecosystem of identity solutions, each vying to provide a durable alternative to the cookie for the purposes of targeting and measurement. The new identity ecosystem is complex, untested, and under […]