DOJ Opens Pandora’s Box And Forges A Path For The Cookie’s Return

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by AdExchanger // Tuesday, November 24th, 2020 – 12:10 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Bier, chief privacy officer at Adstra Data. The DOJ’s antitrust suit, together with 11 state’s attorneys general, contains surprising revelations about the […]

Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra


By MTS Staff Writer – Nov 16, 2020  New Partnership Brings Scalable Identity-Based Matching Capabilities Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra direct […]