Ideal Insights March/April 2023
“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.” – Amit Roy March/April The Natural Language Model Explosion: It’s still early days, but we thought it might be fun this month to explore what we can learn from some of the leading natural language […]
Ideal Insights – September 2022
“Alone we can do so little; together we can do so much.” – Helen Keller This Month’s Update Clean room mania is sweeping the digital media industry as advertisers look for ways to identify, target and measure consumer engagement without the use of cookies. The drivers behind this push are twofold: one the expansion of […]
Finding the right balance with Adstra’s data model
February 1, 2021 This week’s article is written by Pam Perron, Chief Human Resources Officer at Adstra. 2020 was a transformative year for every business, forcing a reimagining of culture andcollaboration from the ground up. The challenges of the past year have also reaffirmed a lotabout what we value in the unique atmosphere we’ve built […]
Ideal Insights – January 2021
“When day comes we step out of the shade, aflame and unafraid The new dawn blooms as we free it For there is always light, if only we’re brave enough to see it If only we’re brave enough to be it” -Amanda Gorman This Week’s Update Welcome everyone to the new year. May it […]
From untrusted to overtrusted: how marketers must rethink their data (again)
22 January 2021 New Thoughts, New Ideals This week’s New Thoughts, New Ideals column was written by Charlie Swift, EVP Head of Marketing & Account Management at Adstra Data-driven marketing has come a long way in just two decades, from a largely distrusted discipline to accepted table stakes for any advertising campaign. As an industry, […]
What are the four P’s of identity and why are they important for marketers’ customer data strategies?
December 21, 2020 — Adstra CEO Rick Erwin was a guest of Eyeota and their Audience Data Sessions In our latest Audience Data Session, Kristina Prokop speaks to Rick Erwin, CEO of Adstra, who shares the history of the Adstra business (formally known as ALC), the core four components that underpin identity, and his future vision for data in […]
Ideal Insights – December 10, 2020
“A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” – Sundar Pichai This Week’s Update: First, we hope everyone had an enjoyable Thanksgiving break and is finding new ways to celebrate this holiday season in safe and festive ways. Be it holiday Zoom parties, fun, celebratory email chains, or socially […]
It’s time for data companies to become teachers, not middlemen
24 November 2020 19:22pm New Thoughts, New Ideals This week’s New Thoughts, New Ideals column was written by Steve Chudleigh, EVP Data Strategy & Operations at Adstra The legacy model built by data companies over many decades has been crumbling for years, and the latest shifts toward a privacy-first future are laying it to rest once […]
Marketers have successfully pivoted to first-party data, but struggle to deploy it
DIGIDAY, December 3, 2020 By Andy Johnson, Chief Data Officer, Adstra Brands and agencies have seen the writing on the wall for a long time. First-party data rules, in today’s privacy-centric, consumer-driven world — and marketers have pivoted accordingly. They’ve done the work. The problem is, now that they’ve made difficult adjustments to how they […]
DOJ Opens Pandora’s Box And Forges A Path For The Cookie’s Return
by AdExchanger // Tuesday, November 24th, 2020 – 12:10 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Bier, chief privacy officer at Adstra Data. The DOJ’s antitrust suit, together with 11 state’s attorneys general, contains surprising revelations about the […]
