Marketers have successfully pivoted to first-party data, but struggle to deploy it
DIGIDAY, December 3, 2020 By Andy Johnson, Chief Data Officer, Adstra Brands and agencies have seen the writing on the wall for a long time. First-party data rules, in today’s privacy-centric, consumer-driven world — and marketers have pivoted accordingly. They’ve done the work. The problem is, now that they’ve made difficult adjustments to how they […]
DOJ Opens Pandora’s Box And Forges A Path For The Cookie’s Return
by AdExchanger // Tuesday, November 24th, 2020 – 12:10 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Bier, chief privacy officer at Adstra Data. The DOJ’s antitrust suit, together with 11 state’s attorneys general, contains surprising revelations about the […]
Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra
By MTS Staff Writer – Nov 16, 2020 New Partnership Brings Scalable Identity-Based Matching Capabilities Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra direct […]
Adstra Partners with Karlsgate, Enabling Zero-Trust Data Sharing for Customers Using Anonymous Tokens
Partnership represents another way for Adstra clients to securely match identities and orchestrate data across any form of media NEW YORK, Nov. 12, 2020 (GLOBE NEWSWIRE) — Adstra, the first Data Bureau designed to help marketers orchestrate data across all dimensions of their efforts, today announced a partnership with data sharing platform Karlsgate. The partnership will enable […]
Ideal Insights, October 29, 2020
“If you don’t know where you are going, you’ll end up someplace else.” … Yogi Berra This Week’s Update: Shifting into the Fall, what changes are here to stay There’s no shortage of news to command our attention these days, and between the election and the pandemic it might be easy to miss the true […]
Prepare Yourself Now to Navigate the Future of Secure Data Sharing
Balancing the challenges of doing more with data while protecting consumer privacy By Curt Blattner, VP of Channel Partners, Adstra Marketers are being thrust into a new era defined by first-party data and identity—an era that requires maximum (and maximally secure) portability of online and offline, known and unknown, channels. Marketers need a way to […]
Nitrogen.ai Announces Data Partnership With Adstra
NEWS PROVIDED BY Nitrogen.ai October 13, 2020, 18:30 2,500+ new features available from Adstra Consumer Essentials on the Nitrogen.ai marketplace. Nitrogen.ai is doing exciting work in the post-pandemic data landscape, and we’re very pleased to have them as a partner”— Anne Doherty, CRO of Adstra. CHICAGO, UNITED STATES, October 13, 2020 /EINPresswire.com/ — Nitrogen.ai today […]
Protecting Customer Data and Identity Is Easier Than You Think
BY ANDY JOHNSON, CHIEF DATA OFFICER, ADSTRA 2020 is a watershed year for the data industry. Even before the pandemic, a number of long-standing trends were rapidly converging toward an inflection point. 2020 is the year that CCPA went into enforcement, the year Google announced the end of third-party browser cookies and the year Apple moved […]
Adstra Launches First Portable Data Module, Enabling Brands to Orchestrate Data Safely Behind Their Firewalls
New module makes it possible for brands to realize the full potential of first-party identity data without sending it outside their own systems Email Print Friendly ShareOctober 08, 2020 11:00 ET | Source: Adstra NEW YORK, Oct. 08, 2020 (GLOBE NEWSWIRE) — Adstra, the first Data Bureau designed to help marketers orchestrate data across all dimensions of their efforts, today announced […]
Demystifying First-Party Data in the Privacy-First Era
MAGIC, MYTHS, AND HYPE CYCLES: 2020 HAS NO SHORTAGE OF FALSE PROMISE The 2020s are going to be different. Facing the deprecation of cookies and IDFAs, and a new era of privacy regulation, marketers are being thrust into a new era defined by first-party data and identity. By extension, that means this new era that […]
