Commercial

Since 1978 Adstra has been providing added value and solutions for Companies

Acquire New Customers

Using a complete view of your customers, we identify prospects with the identical attributes of your most desired buyers. Optimize your marketing spend and increase ROI with precision identification of infinite attributes from vertical and horizontal audiences.

Reach Buyers and Create Loyal Customers

Adstra connects companies with sustaining audiences that lead to effective and loyal relationships. With access to data enhancement, custom modeling, and cooperative data, Adstra develops prime prospect audiences for all your sales and marketing needs.

Respectfully Monetize your Customer Contacts

Working within safe and compliant processes that respect customer privacy, Adstra over the last 40+ years has delivered over $5.1B in incremental revenue to its clients and partners through expanding use of 1P data. 

Helping build success
Client by Client

Data driven direct marketing expertise: 40+ years of client success in customer acquisition and data management; 200+ clients; and
$5B+ incremental revenue created

Leverage all of our Internal Assets and Capabilities

Data Assets

Comprehensive donor and business data files providing access to high quality individual attributes that serve as the foundation for acquisition and cultivation decisions.
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Data Services

People working to solve each organization's use case, and deliver on execution.
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Enterprise
Identity
Platform

Cloud based technology, enabling our person-based, persistent, portable, and privacy compliant platform.
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Audience Development

Preconnected or custom audiences in both digital and terrestrial channels, based on both descriptive and intent based data, that enable marketers to reach their intended audiences in an effective and economic manner and measure performance over time.

Data Licensing

Comprehensive data for consumers and businesses, easily accessible and portable, enabling faster and more accurate decisions, based on economics that meet value created.

Enterprise
Identity
Platform

Our enterprise identity management platform – built with a person based & persistent ID - enables the recognition of customers across media and connects them to any other media in a safe, compliant manner.

Adstra is both insightful and innovative in their approach to our business needs. They’ve helped drive revenue by providing excellent list recommendations and coordinating list modeling with co-op databases.

Audience Development Director, Ogden Publications

Sample Clients

staples logo
lendingtree logo
expedia logo
Telecharge logo
National Pen logo
Pearson logo
Highlights logo
deluxe logo
AAA logo
Little Passports logo
Dynegy logo
Comerica
neighborly logo
Active interest media logo
Sempris logo
the economist logo
Kiplinger logo
Frontgate logo
ogden
Annies

Meet the Commercial Leadership Team

Innovative and Experienced Marketers - Orchestrating new Solutions and added Revenue

Data Driven Marketing Specialist with 30+ years of experience with Customer Acquisition in B2B and B2C. Specializing in listening to customers and bringing them unique solutions to their challenges.

David Dotson

Managing Partner,
Customer Acquisition

Performance-driven marketing professional with over 20 years experience assisting B2B and B2C marketers with ultra-targeted, cost effective, lead generation data to feed their customer acquisition efforts across all channels.

Kathryn Moreci

Vice President,
Customer Acquisition

Data strategist in the B2B and B2C space with over 7 years of experience with Data Driven Strategies, Full Service capabilities, Data Analytics and Marketing Consulting.

Andrew Dotson

Account Executive,
Customer Acquisition

Accomplished sales leader with over 20 years of experience in Data Management, Acquisition, and Compilation. Extensive knowledge spanning across the B2B and B2C sectors developing targeted solutions to marketer’s data needs that drive ROI.

Michael Auriemma

Sales Director

25+ years of industry experience cultivating strong connections and deep relationships with top brokers and key decision makers across all sectors. Marketers and data owners alike tap into Kerry's expertise in data aggregation, marketing, and online-offline integration to expand the range and scope of both their audiences and services. Portfolio of clients include Friends of The Smithsonian, Telecharge, TV Guide, Help Heal Veterans, Multiple Sclerosis Society of America, The New York Review of Books, and Active Interest Media.

Kerry Fischette

Vice President

Over 25 years experience in direct marketing with an emphasis in both Acquisition and Data Management. Successfully works with clients to not only monetize their data but also work to acquire new subscribers and assist in growing their businesses. Experience working with many Multi-Title publishers, and notable clients include Hearst Publications, Ogden Publications, Highlights for Children and Robb Report.

Lori Sloves

Vice President

Leads the development, implementation, and training for new reporting tools and applications as well as overseeing the Sales Operations Team ensuring accuracy and efficiency in day to day operational functions. 15+ years of experience with extensive analytical and direct response background, having served as an analyst under the finance pyramid with Macy’s North Department Stores HQ, followed by Account Executive and Manager, followed by various roles at Novus Media prior to joining Adstra. Experience with a diverse group of non-profits including some of the nation’s Top 50 charities, in addition to top retail and publishing clients.

John Goodale

Head of Marketing,
Analytics & Operations

Founder of Federation for Internet Alerts, winner of the Humanitarian Award by the International Centre for Missing and Exploited Children. Nonprofit work with The International Centre for Missing & Exploited Children. Oversees all Adstra legal matters with a focus on data and consumer privacy as well as internet best practices.

Jason Bier

Chief Privacy Officer &
Legal Counsel

Schedule a Discovery Session
with the Commercial Leadership Team

Schedule a
Discovery Session