ALC, a recognized leader in first-party data solutions for marketers, has
assumed data management for the Muscular Dystrophy Association
(MDA), expanding a relationship that began in 2018 with the selection of
ALC as MDA’s data acquisition partner. Having demonstrated its ability to
find high-value donors for MDA, ALC will now manage and monetize the
donor file as part of a cohesive revenue-generation strategy.
Founded in 1950, MDA (www.mda.org) is committed to transforming the
lives of people affected by muscular dystrophy, ALS, and related
neuromuscular diseases through innovations in science and innovations in
care. Famous for its annual MDA Jerry Lewis telethon, which ran for more
than 50 years, the organization has not only played a pivotal role in raising
awareness but also built a universe of more than 190,000 donors. Its
supporters are affluent, family oriented, and compassionate, with an
average age of 69 and above-average income. In addition to offering
access to responsive donors for use by other nonprofits, the donor file
includes demographics and lifestyle interests that make these prospects
extremely attractive for marketers across a wide range of industries –
merchandise, health/fitness, insurance, finance, travel, and more. ALC will
offer access to data enhancement, custom modeling, and cooperative data
to develop a prime prospect audience for nearly every marketer.
“ALC has lived up to its promises and reputation as a data acquisition
partner” said Tyler Cunningham, MDA’s chief marketing officer. “We are
excited about adding data management to the partnership and look forward
to new opportunities to expand revenue in order to fund more research,
save lives, and provide support to individuals and families affected by
these devastating diseases.”
