Ideal Insights – February 2024

2024, Identity Resolution at a Tipping Point for MarketersInterest in Identity Resolution has hit an all-time high in 2024. With Google’s continued push to phase out third-party cookies, marketers are feeling greater pressure to effectively understand and target their current and future customers. For the past few years, we’ve seen marketers react to threats of […]

Tensions Between Big Tech and Media Have Mounted For Years. 2024 Will Be a Tipping Point

By Jason Bier, Chief Privacy Officer & Legal Counsel, Adstra The United States has so far trailed behind its global counterparts in reigning in the expansive powers of big tech giants. In 2024, a confluence of pivotal developments will supposedly permanently shift this narrative. Google’s initiative to aggressively attempt to phase out third-party cookies and […]

Can marketers tackle AI-powered identity resolution by themselves?

By Charlie Swift, EVP – Head of Marketing & Account Management, Adstra We have reached a tipping point where AI will (or may already) be part of everyone’s life, across professional and consumer capacities. At this point, every brand should utilize some form of A.I. within their marketing operations or else risk getting left behind. […]

CTV’s IP Targeting Band-Aid Doesn’t Hold Up to Privacy’s Standards

By James Hsu, VP – Head of Identity Product, Adstra The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world. The cookie received a temporary stay of execution, giving advertisers more […]

How AI Can Fix Identity Resolution’s Major Flaw

By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving away from the third-party cookie in 2024, many are asking how AI might be used in identity resolution. The good […]

Ideal Insights: Privacy

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“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well on its way. Currently, there are ten states – California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Texas, and Montana […]

Ideal Insights – May/June 2023

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“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a changing landscape.  Rapid shifts in media choices and technologies, shifting consumer expectations and methods of interaction, and a constant slate […]

Will There Be Another Marketing Services Renaissance for the Leading Credit Bureaus?

Creating innovative products and solutions starts with collaboration By Rick Erwin, Adstra CEO | Adweek – February 27, 2023 Most people are familiar with the three largest U.S. credit bureaus—Experian, Equifax and TransUnion—as well as their place within the financial data ecosystem. But these credit bureaus also play a sizable role in advertising. Since 1990, […]

CTV Represents the Best Opportunity to Get Privacy Right

By Jason Bier – General Counsel & Chief Privacy Officer, Adstra February 8, 2023: Streaming Media CTV Represents the Best Opportunity to Get Privacy Right This year marks a pivotal moment in the relationship between advertising and consumer privacy. Several state-wide laws were enacted on January 1, but enforcement for those rules doesn’t begin until […]

Ideal Insights January/February 2022

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“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”  – Albert Einstein January / February The past year brought many positives as the world continued to emerge from the worst of the pandemic. It also brought some new challenges, including hyperinflation and uncertain […]