CTV’s IP Targeting Band-Aid Doesn’t Hold Up to Privacy’s Standards

By James Hsu, VP – Head of Identity Product, Adstra The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world. The cookie received a temporary stay of execution, giving advertisers more […]

How AI Can Fix Identity Resolution’s Major Flaw

By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving away from the third-party cookie in 2024, many are asking how AI might be used in identity resolution. The good […]

Ideal Insights: Privacy

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“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well on its way. Currently, there are ten states – California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Texas, and Montana […]

Ideal Insights – May/June 2023

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“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a changing landscape.  Rapid shifts in media choices and technologies, shifting consumer expectations and methods of interaction, and a constant slate […]

Will There Be Another Marketing Services Renaissance for the Leading Credit Bureaus?

Creating innovative products and solutions starts with collaboration By Rick Erwin, Adstra CEO | Adweek – February 27, 2023 Most people are familiar with the three largest U.S. credit bureaus—Experian, Equifax and TransUnion—as well as their place within the financial data ecosystem. But these credit bureaus also play a sizable role in advertising. Since 1990, […]

CTV Represents the Best Opportunity to Get Privacy Right

By Jason Bier – General Counsel & Chief Privacy Officer, Adstra February 8, 2023: Streaming Media CTV Represents the Best Opportunity to Get Privacy Right This year marks a pivotal moment in the relationship between advertising and consumer privacy. Several state-wide laws were enacted on January 1, but enforcement for those rules doesn’t begin until […]

Ideal Insights January/February 2022

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“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”  – Albert Einstein January / February The past year brought many positives as the world continued to emerge from the worst of the pandemic. It also brought some new challenges, including hyperinflation and uncertain […]

Clean Rooms Can’t Solve Brands’ Identity Needs

– Bryan MacDonald, Adstra EVP, Head of Product and Digital Operations Within the digital advertising space, 2022 will probably go down as the “year of the clean room.” In another year full of upheaval, where Google delayed cookie deprecation (again), and federal privacy legislation stalled (again), marketers fully adopted the clean room concept, looking for […]

Ideal Insights: Privacy

“Sometimes life hits you in the head with a brick. Don’t lose faith.”  – Steve Jobs To learn more about what we do or are interested in previous newsletters, please visit our website at Adstradata.com or follow us on LinkedIn @Adstra, or Facebook @Adstradata. Welcome to the new ideal!

CDPs Are Not the Answer to the Identity Challenge

By Bryan MacDonald, EVP: Head of Product & Digital Operations, Adstra Many brands are looking out at a changing marketing ecosystem and trying to find the path forward. There’s a clear need for first party data, and with it, an identity solution that helps brands reach their customers wherever they are. The quest for identity […]