CTV Suppliers Need Identity to Maintain Margin

By James Hsu, VP Identity Products, Adstra Connected TV is having its moment in the spotlight with both consumers and advertisers. Streaming now has the largest share of TV time, greater than broadcast or cable. Agencies are expected to spend 53% more on CTV advertising this year compared to last year. And political campaigns will […]

Ideal Insights Nov/Dec 2022

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”  – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might be time to also rethink our ideal insights format going forward. Specifically, we are looking to provide readers more concise […]

A Downturn Is the Right Time to Invest in Identity Content

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Is your mar tech powered by quality consumer data? By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Adweek: September 29, 2022 Economic downturns are often the best times to invest. While this is true of consumer investors, it’s also true for brands looking to build out their marketing capabilities in order to […]

Multi-room is the New Multi-ID
Headache for Publishers

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Digiday, September 12, 2022 Clean room mania is sweeping the digital media industry as brands look for ways to identify and target consumers without the use of cookies. While clean rooms are a viable option for targeting amid cookie depreciation, their popularity is producing yet another challenge for buyers and sellers: they can’t keep up […]

Adstra adds CTV and Identity Veteran James Hsu as Vice President and Head of Identity Product

James Hsu new Vice President of identity product

Hsu Will Oversee Development and Deployment of Adstra’s Enterprise Identity Platform, Conexa, Across New Channels and Business Areas September 21, 2022 NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) — Adstra today announced that James Hsu has joined the company as VP, Head of Identity Products. Hsu will oversee the development and deployment of Adstra’s Enterprise […]

Why So Many Brands Are Stuck
with an Identity Partner They Don’t Like

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Brands are increasing focus on their data resources these days as they prepare formajor disruptions to the digital marketing and data landscapes. Yet as brands spendtime preparing for the future, a form of cognitive dissonance is emerging. Brands today are making decisions and investing in third-party identity solutions thatwill ready them for the next evolution […]

Why Internet Privacy Needs A Federal Law

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During a time when Democrats and Republicans are far apart on almost every issue, both parties understand the importance of clear privacy rules and regulations. Lawmakers see the need to solve privacy issues quickly. As a result, momentum is gathering for a federal privacy law that should preempt the current patchwork of state legislation. Speaker […]

Ideal Insights – Summer 2022

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“Nothing except the mint can make money without advertising.” – Thomas Babington Macauley Summer 2022 Update: In the 1952-53 season, I Love Lucy averaged a 67.3 rating. That means that 2 out of every 3 homes were tuned in to watch the antics of Lucy, Ricky, Ethel, and Fred. Compare that to the best-rated shows […]

Ideal Insights – June 2022

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“If you tell the truth, you don’t have to remember anything.” – Mark Twain This Month’s Update: We are all keenly aware of the on-going changes surrounding state and federal regulations pertaining to customer privacy rights. And while we may debate the merits of these regulations and the benefits or loss they may bring the […]