Ideal Insights – Summer 2022
“Nothing except the mint can make money without advertising.” – Thomas Babington Macauley Summer 2022 Update: In the 1952-53 season, I Love Lucy averaged a 67.3 rating. That means that 2 out of every 3 homes were tuned in to watch the antics of Lucy, Ricky, Ethel, and Fred. Compare that to the best-rated shows […]
Ideal Insights – June 2022
“If you tell the truth, you don’t have to remember anything.” – Mark Twain This Month’s Update: We are all keenly aware of the on-going changes surrounding state and federal regulations pertaining to customer privacy rights. And while we may debate the merits of these regulations and the benefits or loss they may bring the […]
Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra
With Rafer Weigel of TheCustomer.net – June 23, 2022 Charlie Swift has seen a lot change over the course of his tenure in this space. Now, as EVP and head of marketing at Adstra (formerly ALC), Swift outlines a series of failsafe and foolproof strategies to deal with the coming data identity changes. The fact […]
Aqfer Announces New Partnership with Adstra
By MTS Staff Writer On Jun 8, 2022 Aqfer, a leading provider of big data marketing solutions, announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in the bridging of known and anonymized data. The partnership gives Aqfer’s clients and their customers access to Adstra’s Conexa Enterprise […]
Ideal Insights – May 2022
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin This Month’s Update: As marketers we all understand the importance of continuing to keep up with the ever-evolving media channels and the capabilities needed to drive our marketing campaigns and evaluate our return on ad spend. Additionally, […]
Ideal Insights – April 2022
“A life is not important except in the impact it has on other lives.” – Jackie Robinson This Month’s Update: The ability to effectively recognize and target a customer is becoming harder every day despite the continuing improvement of data and technology. New government regulations, shifting consumer expectations, and the specter of big tech control […]
How Marketers Can Tackle the Issues of Privacy, Transparency and Control
They’re all the same problem, but there is a solution By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Data-driven marketing is changing fundamentally. By now we’ve all been warned: Cookies and mobile ad IDs (MAIDs) are disappearing, privacy legislation is coming, consumer habits are shifting and garden walls are rising. These changes, […]
Adstra Launches Conexa™ Enterprise Identity Platform, A Revolutionary New Model for Security, Interoperability, and Cost-Efficiency
Conexa™ is the first Enterprise Identity technology that can operate behind a company’s firewall, and the first to be priced on a subscription basis NEW YORK, APRIL 6, 2022 (GLOBE NEWSWIRE) — Adstra today announced the consolidation of its suite of products into a new Enterprise Identity Platform (EIP) called Conexa™, a comprehensive cloud-based solution […]
Ideal Insights – March 2022
“Innovation is the ability to see change as an opportunity – not a threat.” – Steve Jobs This Month’s Update: If you have not taken notice, the battle between government and Big Tech is heating up as we make the turn into Spring. This is not just a US movement, but a global one. Leading […]
All Identity Resolution Is Probabilistic – And That’s Okay If It’s Done Right
By Charlie Swift – EVP, Head of Marketing & Account Management, Adstra If Meta’s recent spate of bad news hasn’t given you pause about the future of identity and marketing, it should. Mark Zuckerberg put a fine point on it: “With Apple’s iOS changes and new regulation in Europe, there’s a clear trend where less […]
