Allant Group and Adstra Partner on Highly Targeted Acquisition Programs
Adstra data and identity feed Allant Group’s robust modeling and omnichannel delivery capabilities, breaking the mid-market barriers to growth. July 06, 2021 10:00 ET | Source: Adstra DOWNERS GROVE, Ill., July 06, 2021 (GLOBE NEWSWIRE) — Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce its partnership with Adstra, a leading-edge […]
Ideal Insights – June 2021
“Renewal is not just innovation and change. It is also the process of bringing the results of change into line with our purposes.” — John W. Gardner This Month’s Update: As the world around us is starting to awaken from the pandemic, so too is the level of marketing we are seeing at our clients. We […]
Critical Questions to Guide Marketers Navigating the Multi-ID Landscape
June 15, 2021 In a cookieless environment, people-based marketing is table stakes. The forthcoming deprecation of the third-party cookie has given rise to a new ecosystem of identity solutions, each vying to provide a durable alternative to the cookie for the purposes of targeting and measurement. The new identity ecosystem is complex, untested, and under […]
National privacy legislation gains steam as state-level laws progress
May 28, 2021 Each month, Adstra chief privacy officer Jason Bier compiles a roundup of the latest developments on privacy regulation in the US and abroad. For this latest article, Jason considers the growing chorus of calls for the US Congress to pass preemptive national privacy legislation as an alternative to legislation currently moving forward […]
Cookieless future: anchors for marketers
May 28, 2021 Brand marketers have been reading white papers, articles, press releases, and posts from vendors and platform partners for nearly a year about how the world will look without cookies and mobile IDs. Each story promises continuity and a solution for the cookieless world, if not panacea. But as you read this content […]
Ideal Insights – May 2021
“If you don’t mind it, it doesn’t matter.” – Jack Benny This Month’s Update: Our focus this month continues to be on the evolution of how brands and agencies are thinking about the need to take control of their customer identity management in response to the changing marketing ecosystem, customer expectations, and privacy regulations. There […]
Latest from “Florida Man”: ham-fisted privacy regulations
Each month, Adstra chief privacy officer Jason Bier compiles a roundup of the latest developments on privacy regulation in the US and abroad. For this latest article, Jason provides analysis for one of the more under-the-radar stories he’s been tracking. Backed by anonymous entities, a pending privacy bill in the Florida legislature could empower tech […]
Ideal Insights – April 2021
“There are many ways of going forward, but only one way of standing still.” – Franklin D Roosevelt Spring is here and the world truly is awakening anew. In that awaken is the realization that most everything has changed for marketers and advertisers from where we were a year ago. Consumer expectations and behaviors have […]
What looming postal increases teach about the future of omnichannel marketing
April 14, 2021 This week’s column was written by Britt Vatne, Adstra EVP – president account management. Amid the entire digital revolution in advertising, direct mail has remained a reliable constant for performance-minded marketers. Direct mail has been around for generations, and now garners much less attention than other channels. But look under the hood […]
A conversation with Flashtalking CEO John Nardone
March 30, 2021 — Adstra CEO Rick Erwin sat down with Flashtalking CEO John Nardone to discuss how each company is responding to changes in the data and advertising industry. The following Q&A provides an edited selection of that conversation. Flashtalking CEO John Nardone RICK: Congratulations on Flashtalking’s acquisition of Protected Media. That was exciting. […]
