Demystifying First-Party Data in the Privacy-First Era
MAGIC, MYTHS, AND HYPE CYCLES: 2020 HAS NO SHORTAGE OF FALSE PROMISE The 2020s are going to be different. Facing the deprecation of cookies and IDFAs, and a new era of privacy regulation, marketers are being thrust into a new era defined by first-party data and identity. By extension, that means this new era that […]
Adstra Awarded Data Management of Mindful Magazine – Mindful Magazine Taps Adstra to monetize its growing audience of pragmatic idealists
Princeton, NJ – September 10, 2020 – Adstra, the first Data Bureau designed to help marketers orchestrate data across media and technology, announced today that the company will assume data management for Mindful Magazine, published by Mindful Communications & Such. Adstra will provide fresh thinking, a cohesive approach and sound strategy for Mindful Magazine to […]
Surfing the Wave: Disruption and Adaptation in 2020
The following is an excerpt from an August 2020 conversation between Chandos Quill, Chief Strategy and Development Officer at Adstra, and Andreas Cohen, Founder and Chairman of I-COM Global. CHANDOS: It’s hard to believe that it’s already been 5 months under COVID. What have you seen with I-COM members and how they have responded. What’s […]
Ideal Insights, October 1, 2020
“Innovation distinguishes between a leader and a follower.” … Steve Jobs This Week’s Update: Shifting into the Fall, what changes are here to stay This newsletter marks the formal transition into Fall. It is not the Fall any of us expected, but still one ripe with opportunity for those with the right approach. Hopefully each […]
Ideal Insights: August 20, 2020
Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds. – USPS unofficial motto So while not official, our quote this week has long been held to be the USPS’s motto. The inscription on the NY General Post Office was unveiled on Labor Day 1914 […]
Forget Your Cookie Nostalgia: We Have Bigger Problems To Solve
The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With the depreciation of the third-party browser cookie, the infrastructure for the open web will lose its cornerstone, opening digital media to a new era. The opportunity to build a new infrastructure for media exchange has […]
Ideal Insights: July 24, 2020
Creativity is intelligence having fun. – Albert Einstein This Week’s Update: The Value of Simplicity in Complex Times Our past few newsletters have dealt with the challenges coming with the deprecation of the third party cookie and what marketers need to consider for long term performance, and the introduction of the concept of the “Data Bureau,” […]
Navigating the Terrain of the Data-Driven Media Ecosystem
Integrations occupy a central place in the daily happenings of the digital media news cycle. Hardly a day goes by without announcements of new integrations between vendors and platforms, between DSPs, SSPs, CDPs, DMPs and marketing clouds, and between publishers, brands and diverse sources of data. Together, these integrations grow the ever-expanding web of connective […]
Ideal Insights: June 25, 2020
When you are having fun, and creating something you love, it shows in the product. – Tom Ford If you missed the news… ALC is now Adstra – the new ideal in data. We are proud of our journey to this moment and look forward to the future with each of our customers and partners. This […]
