It’s still early days for data-driven advertising
March 24, 2021 Adstra CEO Rick Erwin sat down with Aisle Rocket CEO Ross Shelleman on March 9, 2021, to discuss how each company is responding to changes in the data and advertising industry. The following Q&A provides an edited selection of that conversation. Rick Erwin, Adstra CEO The notion of identity has been a […]
Ideal Insights – March 2021
Spring: a lovely reminder of how beautiful change can truly be.” – Unknown This Month’s Update: There have been numerous Year End trend reports published, summarizing what nonprofits experienced in their 2020 Acquisition results. Most of the studies we agree with, others we simply do not. So, we took a look at the performance of […]
The only truly universal ID is the option to work with multiple IDs
March 1, 2021 — This week’s column was written by Bryan MacDonald, EVP – Product Solutions at Adstra. The deprecation of third-party cookies and Mobile Ad IDs has thrust the data-driven advertising ecosystem into a period of uncertainty. The underlying mechanisms that support targeted marketing are going away, but nobody is quite certain what will […]
Ideal Insights – February 2021
“You can’t go back and change the beginning, but you can start where you are and change the ending.” – C.S. Lewis This Month’s Update As we make the shift into the new year and new presidential administration, there has certainly been a great deal of activity around privacy and the government’s position on the […]
Hedging your bets on a cookieless future
February 22, 2021 — This week’s column was written by Charlie Swift, EVP head of marketing & account management at Adstra. Digital media is heading for a cliff. Third-party browser cookies and mobile ad IDs (MAIDs) have served as the primary linkage between marketers and their customers for the last ten years, and they are […]
Testing assumptions around the portability of first-party identity
February 19, 2021 This week’s column was written by Manish Ahuja, head of product and identity at Adstra. Marketers get it: third-party cookies are on the way out, and a new privacy paradigm is on the way in. The future of targeted media is all about finding secure and privacy-compliant ways to maximize the power […]
ALC Recognized As Oracle Data Cloud Premier Partner
Oracle’s Premier Partner Program Recognizes Industry Thought Leaders
PRINCETON, NJ – In an effort to make high-quality data more easily accessible and readily available, Oracle has launched the Premier Data Provider Program. As a part of this initiative, Oracle selected ALC as a “Premier Provider”, signifying Oracle’s belief that ALC is one of the industry’s leading data companies.
Oracle has described its Premier Providers as organizations which “feature unique, accurate, and relevant data that allows marketers to drive positive business outcomes. These are “top companies who are considered thought leaders in the space and are invested in moving our industry forward with innovative data strategies.”
Rick Erwin, CEO ALC, said, “For more than four decades, ALC has been committed to delivering superior data solutions. In today’s complex marketplace, it’s gratifying to be recognized again for our data quality by an organization with the stature of Oracle.”
Muscular Dystrophy Association Expands ALC Relationship
ALC, a recognized leader in first-party data solutions for marketers, has assumed data management for the Muscular Dystrophy Association (MDA), expanding a relationship that began in 2018 with the selection of ALC as MDA’s data acquisition partner. Having demonstrated its ability to find high-value donors for MDA, ALC will now manage and monetize the donor […]
CARE USA Selects ALC
ALC, a recognized leader in first-party data solutions for marketers, has been selected as the exclusive manager for the CARE USA donor file for data management and list fulfillment. CARE USA is the latest of many non-profit organizations that have placed their trust in ALC to help them monetize and optimize their data assets. Established […]
