Ideal Insights – October 2021
“The things that make me different are the things that make me.” – Winnie the Pooh This Month’s Update One of the topics that has been baked into the discussion on privacy and ethics of data-driven advertising is the use of “The Algorithm” – most notably how tech giants like Google and Facebook have used […]
Adstra Launches Whitepaper, “Gaining Control of Your Customer Dialogue”
New Guide From Adstra Provides Roadmap For Comprehensive Identity Strategy Planning October 29, 2021 10:00 ET NEW YORK, Oct. 29, 2021 (GLOBE NEWSWIRE) — Adstra, the first interoperable Data Bureau designed to help marketers align data with business outcomes, announced the launch of its latest whitepaper, Gaining Control of Your Customer Dialogue. Identity strategies require […]
Short-Term Identity Solution Fixes Could Have Long-Term Risks
Build a tech stack with control, security and compliance in mind The transition away from third-party cookies has given rise to a healthy new wave of innovation and investment from ad-tech and data companies. It has also crowded the headspace of CMOs with a dizzying fog of competing claims. Awash in whitepapers, articles, press releases […]
Ideal Insights – September 2021
“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” – John Wooden This Month’s Update: As the data and identity industry continues to heat up, we are seeing more and more activity on the provider side. The […]
MarTech Interview with Andy Johnson, Chief Data Officer at Adstra
By Paroma Sen On Sep 8, 2021 Andy Johnson, Chief Data Officer at Adstra expands more on the core challenges marketers face with their data management and measurement processes while highlighting a few best practices that can help: _______ Welcome to this MarTech Series chat Andy, tell us more about Adstra and its growth story over the last few […]
Ideal Insights – August 2021
“Mindfulness isn’t difficult, we just need to remember to do it.” — Sharon Salzberg This Month’s Update: Marketers are being thrust into a new era defined by first-party data and identity – an era that requires seamless and secure connection of data between online and offline, and known and unknown channels. This means that marketers […]
The Cookie Isn’t Going Anywhere—Ever. Nor Should It.
By Jason Bier, General Counsel and Chief Privacy Officer at Adstra Last month, the ad industry celebrated Google’s announcement that it would be delaying deprecation of third-party cookies on Chrome for two more years, which gives Google, publishers, advertisers and developers more time needed to build suitable alternatives. The industry-wide sigh of relief was understandable, […]
Ideal Insights – July 2021
“Takin’ on a challenge is a lot like riding a horse. If you’re comfortable while you’re doin’ it, you’re probably doin’ it wrong.” –Ted Lasso This Month’s Update: As we hit the summer months, it seems we are entering an accelerated phase of change. As marketers, we need to thoughtfully consider both the opportunities and […]
Adstra Launches Whitepaper on “The Multiple Views of the Identity Ecosystem”
New Whitepaper Guides Marketers Through the Crowded and Complex Field of Identity Management NEW YORK, July 27, 2021 (GLOBE NEWSWIRE) — Adstra, the first interoperable Data Bureau designed to help marketers align data with business outcomes, announced the launch of its latest whitepaper, The Multiple Views of the Identity Ecosystem. The whitepaper helps guide marketers […]
In the new identity ecosystem, marketers must be comfortable with the machinery “under the hood”
June 30, 2021 This week’s column by Charlie Swift, EVP at Adstra, highlights the intersection of outcomes and processes in marketing. Outcomes are having a moment. Driven by the example of disruptive DTC brands, more and more of the ecosystem – including large, incumbent brand marketers – is driving toward a performance mindset. Marketers are […]
