Adstra Launches Conexa™ Enterprise Identity Platform, A Revolutionary New Model for Security, Interoperability, and Cost-Efficiency
Conexa™ is the first Enterprise Identity technology that can operate behind a company’s firewall, and the first to be priced on a subscription basis NEW YORK, APRIL 6, 2022 (GLOBE NEWSWIRE) — Adstra today announced the consolidation of its suite of products into a new Enterprise Identity Platform (EIP) called Conexa™, a comprehensive cloud-based solution […]
Ideal Insights – March 2022
“Innovation is the ability to see change as an opportunity – not a threat.” – Steve Jobs This Month’s Update: If you have not taken notice, the battle between government and Big Tech is heating up as we make the turn into Spring. This is not just a US movement, but a global one. Leading […]
All Identity Resolution Is Probabilistic – And That’s Okay If It’s Done Right
By Charlie Swift – EVP, Head of Marketing & Account Management, Adstra If Meta’s recent spate of bad news hasn’t given you pause about the future of identity and marketing, it should. Mark Zuckerberg put a fine point on it: “With Apple’s iOS changes and new regulation in Europe, there’s a clear trend where less […]
Time for real changes in the data-driven marketing value chain
By Chandos Quill, Chief Strategy & Development Officer, Adstra As the world of marketing continues to evolve, it’s time to consider real changes—like moving entirely to using people-based data through the entire marketing value chain. For over 20 years, marketers have used the same data, systems, and processes to reach consumers. These measured media solutions […]
Ideal Insights – February 2022
“Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” – Harriet Tubman This Month’s Update: While there is no doubt that the evolution of “Big Data” has been transformative in the way companies do business every day and how customer expectations have […]
Don’t Count Third-Party Cookies Out Just Yet – Antitrust Action Is Coming
AdExchanger // Friday, February 18th, 2022 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Bier, Chief Privacy Officer & Legal Counsel at Adstra Data. Big Tech has long exercised its market power to change the status quo […]
Ideal Insights – January 2022
“A bend in the road is not the end of the road unless you fail to make the turn.” – Helen Keller This Month’s Update: 2021 is in the books. While the pandemic continues to affect us all, 2021 in marketing was dramatically different than 2020 in many ways. US Ad/Marketing spend was up 21.5% […]
Ideal Insights – December 2021
You don’t have to see the whole staircase, just take the first step.” – Martin Luther King This Month’s Update: First and foremost, we want to wish everyone a happy and healthy holiday. It appears the virus has found a way to dampen some of our activities, but not our spirit. We remain grateful to […]
Born a Decade Ago, the Data Onboarding Business Is Ready for Retirement
A look back provides perspective on the future trajectory of identity resolution By Rick Erwin, CEO, Adstra Enterprise identity is becoming a foundational requirement for brands and their partners as marketing and advertising are increasingly data-driven, and as a greater percentage of impressions become addressable and measurable at the individual consumer level. Sensing this, many […]
Ideal Insights – November 2021
“Be present in all things and thankful for all” – Maya Angelou This Month’s Update: Rather than wait until the end of the year, we wanted to use our penultimate 2021 Ideal Insights to reflect on where we stand at present. Like every year (and perhaps more so than many others), it was one filled […]
