Ideal Insights, October 29, 2020
“If you don’t know where you are going, you’ll end up someplace else.” … Yogi Berra This Week’s Update: Shifting into the Fall, what changes are here to stay There’s no shortage of news to command our attention these days, and between the election and the pandemic it might be easy to miss the true […]
Prepare Yourself Now to Navigate the Future of Secure Data Sharing
Balancing the challenges of doing more with data while protecting consumer privacy By Curt Blattner, VP of Channel Partners, Adstra Marketers are being thrust into a new era defined by first-party data and identity—an era that requires maximum (and maximally secure) portability of online and offline, known and unknown, channels. Marketers need a way to […]
Nitrogen.ai Announces Data Partnership With Adstra
NEWS PROVIDED BY Nitrogen.ai October 13, 2020, 18:30 2,500+ new features available from Adstra Consumer Essentials on the Nitrogen.ai marketplace. Nitrogen.ai is doing exciting work in the post-pandemic data landscape, and we’re very pleased to have them as a partner”— Anne Doherty, CRO of Adstra. CHICAGO, UNITED STATES, October 13, 2020 /EINPresswire.com/ — Nitrogen.ai today […]
Protecting Customer Data and Identity Is Easier Than You Think
BY ANDY JOHNSON, CHIEF DATA OFFICER, ADSTRA 2020 is a watershed year for the data industry. Even before the pandemic, a number of long-standing trends were rapidly converging toward an inflection point. 2020 is the year that CCPA went into enforcement, the year Google announced the end of third-party browser cookies and the year Apple moved […]
Adstra Launches First Portable Data Module, Enabling Brands to Orchestrate Data Safely Behind Their Firewalls
New module makes it possible for brands to realize the full potential of first-party identity data without sending it outside their own systems Email Print Friendly ShareOctober 08, 2020 11:00 ET | Source: Adstra NEW YORK, Oct. 08, 2020 (GLOBE NEWSWIRE) — Adstra, the first Data Bureau designed to help marketers orchestrate data across all dimensions of their efforts, today announced […]
Demystifying First-Party Data in the Privacy-First Era
MAGIC, MYTHS, AND HYPE CYCLES: 2020 HAS NO SHORTAGE OF FALSE PROMISE The 2020s are going to be different. Facing the deprecation of cookies and IDFAs, and a new era of privacy regulation, marketers are being thrust into a new era defined by first-party data and identity. By extension, that means this new era that […]
Adstra Awarded Data Management of Mindful Magazine – Mindful Magazine Taps Adstra to monetize its growing audience of pragmatic idealists
Princeton, NJ – September 10, 2020 – Adstra, the first Data Bureau designed to help marketers orchestrate data across media and technology, announced today that the company will assume data management for Mindful Magazine, published by Mindful Communications & Such. Adstra will provide fresh thinking, a cohesive approach and sound strategy for Mindful Magazine to […]
Surfing the Wave: Disruption and Adaptation in 2020
The following is an excerpt from an August 2020 conversation between Chandos Quill, Chief Strategy and Development Officer at Adstra, and Andreas Cohen, Founder and Chairman of I-COM Global. CHANDOS: It’s hard to believe that it’s already been 5 months under COVID. What have you seen with I-COM members and how they have responded. What’s […]
Ideal Insights, October 1, 2020
“Innovation distinguishes between a leader and a follower.” … Steve Jobs This Week’s Update: Shifting into the Fall, what changes are here to stay This newsletter marks the formal transition into Fall. It is not the Fall any of us expected, but still one ripe with opportunity for those with the right approach. Hopefully each […]
