In the new identity ecosystem, marketers must be comfortable with the machinery “under the hood”
June 30, 2021 This week’s column by Charlie Swift, EVP at Adstra, highlights the intersection of outcomes and processes in marketing. Outcomes are having a moment. Driven by the example of disruptive DTC brands, more and more of the ecosystem – including large, incumbent brand marketers – is driving toward a performance mindset. Marketers are […]
Allant Group and Adstra Partner on Highly Targeted Acquisition Programs
Adstra data and identity feed Allant Group’s robust modeling and omnichannel delivery capabilities, breaking the mid-market barriers to growth. July 06, 2021 10:00 ET | Source: Adstra DOWNERS GROVE, Ill., July 06, 2021 (GLOBE NEWSWIRE) — Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce its partnership with Adstra, a leading-edge […]
Critical Questions to Guide Marketers Navigating the Multi-ID Landscape
June 15, 2021 In a cookieless environment, people-based marketing is table stakes. The forthcoming deprecation of the third-party cookie has given rise to a new ecosystem of identity solutions, each vying to provide a durable alternative to the cookie for the purposes of targeting and measurement. The new identity ecosystem is complex, untested, and under […]
National privacy legislation gains steam as state-level laws progress
May 28, 2021 Each month, Adstra chief privacy officer Jason Bier compiles a roundup of the latest developments on privacy regulation in the US and abroad. For this latest article, Jason considers the growing chorus of calls for the US Congress to pass preemptive national privacy legislation as an alternative to legislation currently moving forward […]
Cookieless future: anchors for marketers
May 28, 2021 Brand marketers have been reading white papers, articles, press releases, and posts from vendors and platform partners for nearly a year about how the world will look without cookies and mobile IDs. Each story promises continuity and a solution for the cookieless world, if not panacea. But as you read this content […]
A conversation with Flashtalking CEO John Nardone
March 30, 2021 — Adstra CEO Rick Erwin sat down with Flashtalking CEO John Nardone to discuss how each company is responding to changes in the data and advertising industry. The following Q&A provides an edited selection of that conversation. Flashtalking CEO John Nardone RICK: Congratulations on Flashtalking’s acquisition of Protected Media. That was exciting. […]
The only truly universal ID is the option to work with multiple IDs
March 1, 2021 — This week’s column was written by Bryan MacDonald, EVP – Product Solutions at Adstra. The deprecation of third-party cookies and Mobile Ad IDs has thrust the data-driven advertising ecosystem into a period of uncertainty. The underlying mechanisms that support targeted marketing are going away, but nobody is quite certain what will […]
Hedging your bets on a cookieless future
February 22, 2021 — This week’s column was written by Charlie Swift, EVP head of marketing & account management at Adstra. Digital media is heading for a cliff. Third-party browser cookies and mobile ad IDs (MAIDs) have served as the primary linkage between marketers and their customers for the last ten years, and they are […]
Testing assumptions around the portability of first-party identity
February 19, 2021 This week’s column was written by Manish Ahuja, head of product and identity at Adstra. Marketers get it: third-party cookies are on the way out, and a new privacy paradigm is on the way in. The future of targeted media is all about finding secure and privacy-compliant ways to maximize the power […]
Finding the right balance with Adstra’s data model
February 1, 2021 This week’s article is written by Pam Perron, Chief Human Resources Officer at Adstra. 2020 was a transformative year for every business, forcing a reimagining of culture andcollaboration from the ground up. The challenges of the past year have also reaffirmed a lotabout what we value in the unique atmosphere we’ve built […]
