How brands are overcoming three common challenges when implementing new ID solutions
Digiday – October 1, 2024
The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data.
Why the lines between digital advertising and direct mail are blurring
Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and […]
Why data collaboration has become a travel marketing imperative
May 30, 2024 By Arianna Prochak – Sales Director, Adstra. Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer experience. Like many people, travelers want to be recognized by the brands they engage with and expect deeper personalization throughout […]
Ideal Insights – February 2024
2024, Identity Resolution at a Tipping Point for MarketersInterest in Identity Resolution has hit an all-time high in 2024. With Google’s continued push to phase out third-party cookies, marketers are feeling greater pressure to effectively understand and target their current and future customers. For the past few years, we’ve seen marketers react to threats of […]
Tensions Between Big Tech and Media Have Mounted For Years. 2024 Will Be a Tipping Point
By Jason Bier, Chief Privacy Officer & Legal Counsel, Adstra The United States has so far trailed behind its global counterparts in reigning in the expansive powers of big tech giants. In 2024, a confluence of pivotal developments will supposedly permanently shift this narrative. Google’s initiative to aggressively attempt to phase out third-party cookies and […]
Can marketers tackle AI-powered identity resolution by themselves?
By Charlie Swift, EVP – Head of Marketing & Account Management, Adstra We have reached a tipping point where AI will (or may already) be part of everyone’s life, across professional and consumer capacities. At this point, every brand should utilize some form of A.I. within their marketing operations or else risk getting left behind. […]
CTV’s IP Targeting Band-Aid Doesn’t Hold Up to Privacy’s Standards
By James Hsu, VP – Head of Identity Product, Adstra The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world. The cookie received a temporary stay of execution, giving advertisers more […]
How AI Can Fix Identity Resolution’s Major Flaw
By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving away from the third-party cookie in 2024, many are asking how AI might be used in identity resolution. The good […]
Ideal Insights: Privacy
“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well on its way. Currently, there are ten states – California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Texas, and Montana […]
Ideal Insights – May/June 2023
“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson May / June 2023 Across the board, brand marketers are facing continued pressure to effectively keep up with a changing landscape. Rapid shifts in media choices and technologies, shifting consumer expectations and methods of interaction, and a constant slate […]
