Marketers have successfully pivoted to first-party data, but struggle to deploy it
DIGIDAY, December 3, 2020 By Andy Johnson, Chief Data Officer, Adstra Brands and agencies have seen the writing on the wall for a long time. First-party data rules, in today’s privacy-centric, consumer-driven world — and marketers have pivoted accordingly. They’ve done the work. The problem is, now that they’ve made difficult adjustments to how they […]
