Marketers have successfully pivoted to first-party data, but struggle to deploy it

Group on street with digital identification graphics

DIGIDAY, December 3, 2020 By Andy Johnson, Chief Data Officer, Adstra Brands and agencies have seen the writing on the wall for a long time. First-party data rules, in today’s privacy-centric, consumer-driven world — and marketers have pivoted accordingly. They’ve done the work. The problem is, now that they’ve made difficult adjustments to how they […]