Political CTV Focus
CTV and the 2024 Political Advertising Landscape
As we step into a year that promises to be nothing short of interesting, the political landscape and the impending cookieless future takes center stage for 2024. According to Basis, the 2024 election cycle is poised to become one of the most expensive in history, with a staggering $12 billion forecasted for political ad spend. CTV, having played a pivotal role in the 2022 midterms, emerges as a rapidly growing channel for ad expenditure in this cycle.
In contrast to traditional linear TV, CTV offers an expansive array of data sets that power political campaigns, enabling them to reach persuadable voters based on causes, party affiliations, behaviors, and demographics. Advertisers who solely rely on Linear TV are overlooking a substantial audience – the cord-cutters and those who have never been cable subscribers. While conventional political ads on linear platforms cater to general audiences, they lack the precision and impact of a targeted, well-informed campaign that resonates with voters seeking information aligned with their political stances.
In today’s digital landscape, consumers demand personalized, highly targeted content, and political ads are no exception. Enter CTV, where ads are naturally cookieless, providing a dependable platform amidst the inevitable shifts during the political season. Investing ad dollars in CTV offers a personalized, “cookie-proof” option to engage voters in a meaningful and impactful manner.
According to a recent article in Forbes, “CTV advertising will play a pivotal role in shaping political narratives, offering an unprecedented level of engagement and message customization in the realm of electoral politics.”
Adstra’s ability to continuously link online and offline identities empowers strategic planning, audience connection, and targeted outreach to those most likely to resonate with the political message. In an era of evolving advertising landscapes, embracing CTV not only aligns with consumer expectations but also ensures a resilient and effective approach to political advertising during this dynamic season.
Our Adstra Political Audiences
Adstra Political offers the most comprehensive and current voter data available – providing access to over 235 million registered voters and 190 million donations. We stay on top of redistricting changes, updating as boundaries are redrawn. We also suppress absentee and overseas voters as they come in, to ensure a responsive audience.
Adstra Political Segments Include:
- Affiliation by Party
- Voters by Demographic Attributes
- Voting History
- Voters by Congressional District
- High Dollar Donors
- Issues & Causes by Type
NEW Adstra Political Segments Include:
- School Choice For/Against
- 2023/2024 First Time Voters
- Voters in Swing Precincts
- Voters in Battleground States
Adstra Solutions for Agencies and Partners
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