Composable Solutions are the Answer to the Multi-ID Era
Adweek – October 9, 2024 Marketing and advertising have fully entered a multi-ID era, where brand teams can no longer rely on a single persistent identifier to help link all of their efforts. Of course, as with everything related to advertising and marketing technology, advertisers are moving slowly into this new age. They have good […]
Relax. The Multi-ID Landscape Is Already Here
By Lance Brothers,Chief Revenue Officer, Adstra As the advertising industry grapples with signal deprecation, a clearer picture of the post-cookie future is emerging. Innovations such as RampID, UID 2.0, ID5, and a suite of other deterministic IDs are stepping up to fill the void left by cookies. Though their adoption started off on a slow […]
Why retail media’s future depends on first-party data integration and accuracy
By Suzanna Stevens,Brand Sales Director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four pivotal ways: advanced loyalty programs, personalized content, retail media solutions and data monetization. These levers, when synchronized, elevate customer engagement […]
AI’s Crucial Role in Enhancing Identity Resolution for Marketing
AI’s Crucial Role in Enhancing Identity Resolution for Marketing By Andy JohnsonChief Data Officer, Adstra The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data. For the marketing use case, one of the […]
Adstra Hires Jeremy Johnson as new SVP of Data Acquisition
Welcome Jeremy Johnsonas our new Senior VP. Data Acquisition Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale NEWS PROVIDED BYWIT Strategy New SVP, Data Acquisition, brings deep knowledge of publishers’ needs and challenges PRINCETON, NJ, UNITED STATES, August 3, 2023/EINPresswire.com/ — Adstra, the leading market innovator in data orchestration, identify resolution and customer […]
Outdoor Sportsman Group selects Adstra for its Data Management
Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale Princeton, NJ, August 2, 2023 – Adstra, the leading market innovator in identity and data orchestration, is thrilled to announce that we have been awarded the data management and acquisition business for Outdoor Sportsman Group (OSG), the largest media company solely devoted to bringing the best in […]
Lose Control
Step One:Lose Control why brands should bring identity in-house By Andy Johnson, Adstra The recent Martech Intelligence 2023 report on Enterprise Identity Resolution Platforms: AMarketer’s Guide deserves a closer look when trying to understand the crowded market ofidentity resolution players. It’s excellent – a valuable resource to the industry. The report provides an accurate andthorough […]
