Match Rates Don’t Necessarily Mean Campaign Results
Match Rates Don’t Necessarily Mean Campaign Results How to get more from Identity Matches By James Hsu VP of Identity Product As advertisers look for new ways to use their first party data sets, they are increasingly exploring clean rooms and other privacy-friendly matching programs. The ability to match two data sets and find overlap […]
Ideal Insights: Privacy
“Don’t gain the world and lose your soul; wisdom is better than silver or gold” – Bob Marley As we are all aware, the race for states to enact new consumer privacy laws is well on its way. Currently, there are ten states – California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Texas, and Montana […]
