CTV Suppliers Need Identity to Maintain Margin
By James Hsu, VP Identity Products, Adstra Connected TV is having its moment in the spotlight with both consumers and advertisers. Streaming now has the largest share of TV time, greater than broadcast or cable. Agencies are expected to spend 53% more on CTV advertising this year compared to last year. And political campaigns will […]
Ideal Insights Nov/Dec 2022
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas A. Edison MARKETING INSIGHTS As we begin to shift our thinking to 2023, we thought it might be time to also rethink our ideal insights format going forward. Specifically, we are looking to provide readers more concise […]
