Ideal Insights – December 2021
You don’t have to see the whole staircase, just take the first step.” – Martin Luther King This Month’s Update: First and foremost, we want to wish everyone a happy and healthy holiday. It appears the virus has found a way to dampen some of our activities, but not our spirit. We remain grateful to […]
Born a Decade Ago, the Data Onboarding Business Is Ready for Retirement
A look back provides perspective on the future trajectory of identity resolution By Rick Erwin, CEO, Adstra Enterprise identity is becoming a foundational requirement for brands and their partners as marketing and advertising are increasingly data-driven, and as a greater percentage of impressions become addressable and measurable at the individual consumer level. Sensing this, many […]
Ideal Insights – November 2021
“Be present in all things and thankful for all” – Maya Angelou This Month’s Update: Rather than wait until the end of the year, we wanted to use our penultimate 2021 Ideal Insights to reflect on where we stand at present. Like every year (and perhaps more so than many others), it was one filled […]
