Adweek – October 9, 2024 Marketing and advertising have fully entered a multi-ID era, where brand teams can no longer rely on a single persistent identifier to help link all of their efforts. Of course,...

The evolution of Big Data has transformed business practices and customer expectations. Despite advancements, companies still struggle to harness big data effectively for marketing and customer management. Significant improvements have been made, but vast opportunities...

Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers.  For a long time, digital advertising has stood separate from...

May 30, 2024 By Arianna Prochak – Sales Director, Adstra. Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer...

In today’s marketing world, the fusion of digital and traditional channels is essential for reaching diverse audiences. To do it well, brands need to blend technology — like identity graphs and new first-party data —...

By Lance Brothers,Chief Revenue Officer, Adstra As the advertising industry grapples with signal deprecation, a clearer picture of the post-cookie future is emerging. Innovations such as RampID, UID 2.0, ID5, and a suite of other...

By Suzanna Stevens,Brand Sales Director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four...

2024, Identity Resolution at a Tipping Point for MarketersInterest in Identity Resolution has hit an all-time high in 2024. With Google’s continued push to phase out third-party cookies, marketers are feeling greater pressure to effectively...

By Jason Bier, Chief Privacy Officer & Legal Counsel, Adstra The United States has so far trailed behind its global counterparts in reigning in the expansive powers of big tech giants. In 2024, a confluence...

NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) — Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer. Brothers, a...

Happy Holidays!As we come to the close of 2023, we wanted to pause and thank our readers, clients and followers for being part of the Adstra journey. We hope that you, your family, friends, and...

By Charlie Swift, EVP – Head of Marketing & Account Management, Adstra We have reached a tipping point where AI will (or may already) be part of everyone’s life, across professional and consumer capacities. At...

By James Hsu, VP – Head of Identity Product, Adstra The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in...

By Andy Johnson, Chief Data Officer – Adstra As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications. With the advertising industry moving...

AI’s Crucial Role in Enhancing Identity Resolution for Marketing By Andy JohnsonChief Data Officer, Adstra The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative...

Welcome Jeremy Johnsonas our new Senior VP. Data Acquisition Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale NEWS PROVIDED BYWIT Strategy New SVP, Data Acquisition, brings deep knowledge of publishers’ needs and...

Trusted Enthusiast Brand Looks to Leverage Audience withDirect Marketers at Scale Princeton, NJ, August 2, 2023 – Adstra, the leading market innovator in identity and data orchestration, is thrilled to announce that we have been awarded...

Match Rates Don’t Necessarily Mean Campaign Results How to get more from Identity Matches By James Hsu VP of Identity Product As advertisers look for new ways to use their first party data sets, they...