An experienced sales leader with a specialty in working with enterprise brands, Gut arrives to Adstra from Adlook, the makers of a cookieless DSP focused on consumer privacy. In his role as VP, US, Gut saw marketers’ need to go upstream and solve the identity process that exists at the core of every consumer journey, before media activation. Prior to Adlook, he oversaw advertiser and agency sales for NCSolutions (NCS), In this role, Gut’s work with enterprise brands helped him recognize the need for technology solutions that placed data orchestration and privacy practices under brands’ control, as opposed to vendors’.